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The Emerson

LIVE IN LUXURY, WORK IN STYLE

WHAT WE DID

The Emerson is the dream apartment complex for today’s renters. Located in Madison, Wisconsin, a vibrant community of young professionals and academics, its units and amenities are strategically built to meet the needs of this dynamic demographic. Fortress stepped in and built their brand as well as a beautiful website and robust marketing strategy tailored to reach their audience.

THE CHALLENGE

There is no shortage of apartment complexes in the downtown Madison area. We were tasked with creating a brand and an online presence that shows prospective residents that The Emerson at Bay Creek is different, and where they should choose to live their active lifestyles stress-free.

THE SOLUTION

Fortress built out the Underrated Tour web platform that allowed aspiring athletes across the country to learn more about the tour and apply for their respective cities. For the selected players, a private portal was created where players could access customized media, their highlights, and a college guidebook.

THE BRAND

Our branding process for the Emerson was thorough – starting with coming up with the name ‘Emerson’ itself before transitioning into logo design and color and font selection. After exploring many potential names and many potential logos, we chose the combination that best communicates the mission of the Emerson to be sustainability-centered and offer stress-free living for its residents.

WEB DESIGN & CONTENT STRATEGY

The new website for The Emerson had to do two things: captivate the user’s attention through aesthetic beauty and communicate the stress-free culture that the residential exudes. Our design and copy came together to do exactly that.

MOBILE RESPONSIVE

The residents of The Emerson are young professionals who are always on the move, so it was important that the website was optimized for mobile use.

The website was also created with resident services in mind. Through the site, residents can apply for an apartment, pay their rent, and reserve any of The Emerson’s many amenities.

SOCIAL MEDIA MARKETING

A recognizable logo and a beautiful website are great, but without a marketing strategy to back those things up, no one will ever see that hard work. That’s where social media and search engine marketing come in. Social Media and search engine marketing were crucial to meeting The Emerson’s goal of filling their apartment units. Together with Fortress, the marketing strategy we created not only met expectations but flew past them. After marketing The Emerson on Facebook, Instagram, and Google, the results speak for themselves.

CHECK THE RESULTS

OVER 2 MILLION IMPRESSIONS

85% OF UNITS RENTED PRIOR TO OPENING

600+ CLICKS ON GOOGLE ALONE

This is more than we were expecting and we are extremely happy with this momentum! The social media campaign was a big part of that!

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Dave Diamond

President, Head of Development - Walter Wayne

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      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.

      WHAT YOU’LL DO

      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques

      WHAT YOU’LL BRING

      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time

      Benefits:

      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance

      Schedule:

      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)

      Experience:

      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)
      Apply Now

      SENIOR DIGITAL STRATEGIST

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