Normandy Remodeling

Making Chicagoland Homeowners’ Dreams Reality

Normandy needed a modern, functional, and elegant website to match not only the scale of their operations and experience, but also their strong reputation as the best home remodeler in the Chicagoland area. Fortress delivered a website of over 1600 pages that works FOR the client through user-friendliness and high-complexity backend functions.

THE CHALLENGE

Create a site that maintains Normandy’s high SEO ranking, ensuring that aesthetics and user-friendliness can coexist naturally on a large scale.

THE SOLUTION

With beautiful design and no functionalities unexplored, Fortress delivered a website that is built to last and built to thrive alongside Normandy for years to come.

FRONT END

If one word could describe this website – one of the largest and most complex we’ve ever built – it would be ‘thorough.’ Each designer’s profile page, each blog, each FAQ, each case study, and each review are ALL easily accessible and truly provide value for the user looking at them.

ADDITIONAL DETAILS & FUNCTIONS

Fortress succeeded in our goal of maintaining Normandy’s high SEO ranking, creating client satisfaction on a major objective of the project, increasing their total clicks from 3.09K → 5.81K

Fortress built functionalities for modular control over individual pages that are maintained by the client, such as adding or removing sections without breaking the layout

Custom expanding and collapsing FAQ menu

Ability for the backend user to search for projects based on designer, location, type, etc.

Complex tagging structure that connects several different pieces of information. For example, a designer can be tagged with projects, locations, awards, blogs. These are then all filtered to show in the correct places across the site.

User experience was designed and developed with several things in mind: Ease of navigation, mobile friendly, site speed, multiple places to reach out and get in contact with.

Action Injury Law Group

Action Injury Law Group is a renowned civil rights law firm based in Chicago. Their goal? To end police brutality nationwide. We created a distinct, unmistakable brand for Action Injury, and transformed their website into a strong, high-functioning display of their important work.

Atar Capital

Atar Capital is a Los Angeles-based global private investment firm which targets the middle market for growth acquisitions. We have transformed their website to fit their aspirations, produced informative video content for them, and we continue to manage their LinkedIn marketing efforts.

BCPC

Creating an online platform for breast cancer patients and survivors to share support and find community,

Beyond Academics

Creating a brand for the Higher Education thought leaders who are transforming campuses to fit the needs of students better than ever before.

Chicago Real Estate Institute

We transformed the online visual identity of one of Chicago’s top real estate institutions. Our work gave them a strong, identifiable brand and a path to new heights.

Everthrive il – The Gathering

EverThrive is a local organization dedicated to offering pregnancy support to under-resourced neighborhoods within Chicago. We assisted EverThrive in reaching their target audience in their latest initiative, a support community called The Gathering.

Health X

HealthX is a forward-thinking primary healthcare provider that focuses on at-home and delivery services. We helped them communicate their message with a brand new website and social media strategy.

INTENTIONAL SPORTS

This project is transformational for the city of Chicago. Located on the West Side, Intentional Sports is a professional-level sports campus that is putting the youth first and serving their whole being. Fortress launched a new website for Intentional Sports that lives up to the ambitious spirit that the project itself embodies.

Kam Buckner

State Representative Kam Buckner is an emergent political leader in Chicago, and his story is only beginning. While Fortress is not a political agency, we were inspired by Kam’s passion for the city we call home. Our work, conducted prior to Kam’s public mayoral candidacy announcement, included building his campaign website, designing his brand, orchestrating video production shoots, and more.

Rumble With Hart

Creating hype around charity and fitness with a new iconic brand and a seamless event registration platform.

MidAmerica Orthopaedics

MidAmerica Orthopaedics is a renowned healthcare provider in the Chicagoland area. Their fellowship-trained physicians and state-of-the-art facilities are what sets them apart. We have helped them boost their online presence so they can keep their focus on treating patients with compassionate care.

Legastory

Legastory is a dynamic team of Emmy Award-Winning videographers who document stories of successful and prominent families. Fortress used our branding capabilities to come up with the name “Legastory” that communicates their mission, along with a sleek, professional landing page that shows their target audience that Legastory is a trustworthy and competent organization.

SOUTHERN ILLINOIS UNIVERSITY

With declining university enrollment across the country, Southern Illinois University knew that it was now or never to make their story heard. SIU has so much to offer its students, they just needed to tell that story to more college hopefuls. That’s where Fortress came in.

The Emerson

The Emerson is the dream apartment complex for today’s renters. Located in Madison, Wisconsin, a vibrant community of young professionals and academics, its units and amenities are strategically built to meet the needs of this dynamic demographic. Fortress stepped in and built their brand as well as a beautiful website and robust marketing strategy tailored to reach their audience.

THIRTEENTH BRIDGE

Building a brand for a games studio that is crossing barriers with games that blend sports, nostalgia, and non-stop fun.

Underrated Tour

Making plays with Steph Curry to take 3-star high school athletes farther than they thought was possible.

WALNER LAW

Walner Law has been representing the people of Chicago since 1973, but that legacy needed a refresh. With a new Chicago-inspired logo, powerful video production, and enhanced processes across the board, we took Walner Law into the future, creating brand recognition in an ultra-competitive market and consistently generating new qualified leads for the firm.

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