Southern Illinois University needed to increase brand awareness and reach its target—college hopefuls. The university has a wide demographic and offers a variety of majors, and it was important that these elements be presented to potential students in a way that was both informative and inspiring.
To accomplish their goal of increased brand awareness and, in turn, increased enrollment, SIU came to Fortress to help them produce a commercial for their school. Not only that, but we also provided media buying services to make sure the commercial was seen by the right people. After launching our first video campaign, SIU had amazing success for the 2020 school year.
Largest freshman class in 5 years
75.5% Freshman returned
New transfers increased by 3.5%
Launching off that success, we created a second commercial and have a third set for production this Fall. SIU was one of only two universities in the state to see increased enrollment.
The first commercial we produced with SIU, It’s Our Turn, went on to win top honors with a Telly Award for Television Advertising. A huge accomplishment that is indicative of the quality of both content and messaging.
Southern Illinois University’s student population is diverse, with 36% of students belonging to a minority. For this reason, it was important to the university that their commercial be modified into Spanish in order to reach their entire student population, not just the English speakers.
Check out the two commercials Fortress has produced for SIU thus far, both in English and Spanish.
Follow our journey as we continue to help shape and transform brands.
Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.
We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.
You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.
WHAT YOU’LL DO
WHAT YOU’LL BRING
Job Type: Full-time
Ability to commute/relocate:
Someone from our team will reach out to you about your project soon.