Sustainable, Social, Stress-Free Living

The Adria is a brand new, state-of-the-art apartment building in the heart of Madison Wisconsin’s downtown district. Fortress went to work orchestrating everything from the name and brand of the building to the backend development of the website, and every marketing effort in between. We are excited for The Adria to be introduced to its target market of younger professionals when the building opens its doors in summer 2023.


To build a brand from scratch and develop an online identity to match it means leaving no stone unturned. We know the legacy of our work will remain intact however long the Adria stands, so we needed a comprehensive strategy that met the gravity of the endeavor.


We developed an unmistakable brand identity for Adria, fit with a professional, sleek, and highly functional website to compliment the brand and communicate – both visually and in writing – what sets the Adria apart. We left no questions unanswered.


Our naming process is intentional and thorough. After several internal brainstorm sessions, we determined that the name “Adria” – with its connotations to water and strong visual elements – was as memorable, practical, and strong.


Our graphic design team followed a similar process for the logo as the team did with the name, presenting to the client a deck of several high-quality options fit to represent Adria. The selected logo stands strong and serves as a memorable mark of luxury, sustainability and community.


The Adria website is not only user-friendly, it’s user-focused, with the goals and challenges of Adria’s customers dictating all of our decisions from the perspective of content, design, and backend functionality.


9.1K new website users since launch

66.1% engagement rate

Average of 1,000 new users per month from organic search


The Adria was the second Madison-based luxury residential development we have branded and built a website for, meaning we have gained an appreciation for the city of Madison from afar. The city is consistently ranked as one of the best midsize cities in the country, with the ideal blend of walkability, safety, and culture. There is something for everyone, and we are happy to help connect Madison’s changing demographic to their potential new homes.

DATA Scholarship Foundation

DATA stands for “Develop a Trade After..” Whether it’s military service, incarceration, primary schooling, or any other life event, the team of leaders at DATA Scholarship Foundation are committed to finding pathways to purpose for individuals across Chicago. By harnessing their brand identity and creating a website to match it, Fortress is helping connect more people to this cause.

Kaplan Law Firm

Kaplan Law Firm has been a Chicago legal institution for over two decades. Spearheaded by Attorney Rae Kaplan, they provide compassionate and comprehensive legal assistance for individuals navigating the complex realm of student loans and bankruptcy. Our efforts have set the firm up for success in the new generation of the student loan and bankruptcy landscape.

Normandy Remodeling

Normandy needed a modern, functional, and elegant website to match not only the scale of their operations and experience, but also their strong reputation as the best home remodeler in the Chicagoland area. Fortress delivered a website of over 1600 pages that works FOR the client through user-friendliness and high-complexity backend functions.


Legastory is a dynamic team of Emmy Award-Winning videographers who document stories of successful and prominent families. Fortress used our branding capabilities to come up with the name “Legastory” that communicates their mission, along with a sleek, professional landing page that shows their target audience that Legastory is a trustworthy and competent organization.

The Emerson

The Emerson is the dream apartment complex for today’s renters. Located in Madison, Wisconsin, a vibrant community of young professionals and academics, its units and amenities are strategically built to meet the needs of this dynamic demographic. Fortress stepped in and built their brand as well as a beautiful website and robust marketing strategy tailored to reach their audience.


This project is transformational for the city of Chicago. Located on the West Side, Intentional Sports is a professional-level sports campus that is putting the youth first and serving their whole being. Fortress launched a new website for Intentional Sports that lives up to the ambitious spirit that the project itself embodies.

Health X

HealthX is a forward-thinking primary healthcare provider that focuses on at-home and delivery services. We helped them communicate their message with a brand new website and social media strategy.

MidAmerica Orthopaedics

MidAmerica Orthopaedics is a renowned healthcare provider in the Chicagoland area. Their fellowship-trained physicians and state-of-the-art facilities are what sets them apart. We have helped them boost their online presence so they can keep their focus on treating patients with compassionate care.

Chicago Real Estate Institute

We transformed the online visual identity of one of Chicago’s top real estate institutions. Our work gave them a strong, identifiable brand and a path to new heights.

Atar Capital

Atar Capital is a Los Angeles-based global private investment firm which targets the middle market for growth acquisitions. We have transformed their website to fit their aspirations, produced informative video content for them, and we continue to manage their LinkedIn marketing efforts.

Everthrive il – The Gathering

EverThrive is a local organization dedicated to offering pregnancy support to under-resourced neighborhoods within Chicago. We assisted EverThrive in reaching their target audience in their latest initiative, a support community called The Gathering.

Action Injury Law Group

Action Injury Law Group is a renowned civil rights law firm based in Chicago. Their goal? To end police brutality nationwide. We created a distinct, unmistakable brand for Action Injury, and transformed their website into a strong, high-functioning display of their important work.

Kam Buckner

State Representative Kam Buckner is an emergent political leader in Chicago, and his story is only beginning. While Fortress is not a political agency, we were inspired by Kam’s passion for the city we call home. Our work, conducted prior to Kam’s public mayoral candidacy announcement, included building his campaign website, designing his brand, orchestrating video production shoots, and more.


With declining university enrollment across the country, Southern Illinois University knew that it was now or never to make their story heard. SIU has so much to offer its students, they just needed to tell that story to more college hopefuls. That’s where Fortress came in.

Beyond Academics

Creating a brand for the Higher Education thought leaders who are transforming campuses to fit the needs of students better than ever before.

Rumble With Hart

Creating hype around charity and fitness with a new iconic brand and a seamless event registration platform.

Underrated Tour

Making plays with Steph Curry to take 3-star high school athletes farther than they thought was possible.


Creating an online platform for breast cancer patients and survivors to share support and find community,


Walner Law has been representing the people of Chicago since 1973, but that legacy needed a refresh. With a new Chicago-inspired logo, powerful video production, and enhanced processes across the board, we took Walner Law into the future, creating brand recognition in an ultra-competitive market and consistently generating new qualified leads for the firm.


Building a brand for a games studio that is crossing barriers with games that blend sports, nostalgia, and non-stop fun.



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