Kaplan Law Firm


Kaplan Law Firm has been a Chicago legal institution for over two decades. Spearheaded by Attorney Rae Kaplan, they provide compassionate and comprehensive legal assistance for individuals navigating the complex realm of student loans and bankruptcy. Our multifaceted and efforts have centered on developing not only the Kaplan Law Firm brand, but the personal brand of Rae Kaplan, as it relates to the world of student loans, positioning her as a foremost expert on the topic both regionally and nationally.


When Fortress undertook this project for Kaplan Law Firm, several key challenges were identified: namely an outdated website and inadequate brand representation, leading to missed opportunities to help people.


To solve these issues, the Fortress team collaborated closely with Kaplan Law Firm to discover the firm’s ideal brand image, and then tailored a custom, visually appealing and modern website to gel with that brand image, with an ongoing marketing vision to complement both.


Fortress conducted a comprehensive brand discovery process to gain insights into Kaplan Law Firm’s core values, mission, and unique selling points. Based on this understanding, the team designed a new logo that captured the firm’s professionalism, trustworthiness, and commitment to client success. In addition, a collaborative slogan discovery process resulted in the creation of a memorable and impactful tagline that encapsulated Kaplan Law Firm’s value proposition: “Helping You Get Debt-Free, Stress-Free.”


Prior to working with Fortress, Kaplan Law Firm's website lacked the design, functionality, and organization of content to achieve their mission of creating a stress-free experience for clients and potential clients.


The new website featured a clean and intuitive layout, improved navigation, and strategic placement of key information, resulting in a more engaging and user-friendly experience.


 The design philosophy for Kaplan Law Firm – both on the website and on outdoor advertising such as billboards – involved conducting in-depth research into the target audience’s preferences, ensuring the new creative would resonate with potential clients. The new website featured a clean and intuitive layout, improved navigation, and strategic placement of key information, resulting in a more engaging and user-friendly experience. The billboards featured sleek, minimalist design that put Rae at the center of attention, adding to the personal touch that each client receives


The search engine marketing (SEM) and paid social media strategy for Kaplan Law Firm is complex and ever-evolving. We have conducted research into which cities/media markets in the United States have the highest percentages of recent college graduates (Kaplan’s main target audience for the student loan service) and implemented those local keywords into our ad copy. This strategy successfully achieved widespread visibility at a minimal cost, ensuring maximum exposure for the brand to a broad audience.


Website Form Submissions
(July 2023 - March 2024)

Keyword “Student Loan Services” Shows an Impressive 26.82% Click-Through Rate (CTR) and 31 Conversions

Calls Made from New Website


With the laws and language surrounding student loans changing by the day, people have questions. Kaplan Law Firm has their answers, so we needed to bridge that gap via SEO-driven content that also was clear, concise, and on-brand. Fortress developed engaging and informative content that resonated with potential clients and addressed their pain points.


Fortress produced a range of videos for Kaplan Law Firm. These included introduction videos to showcase Rae Kaplan and her experience and background, as well as informative videos explaining various aspects of student loan and bankruptcy law. Having these high-quality videos on the site improves the user experience and drives conversions.


How Long Has Fortress Offered Web Development in Chicago?

Fortress has been in business for over twelve years and web development has been a staple service since day one. We are based in Chicago but work with clients from all over the map.

Does Fortress Build E-Commerce Websites?

Yes, Fortress has experience building e-commerce websites using Shopify, Printful, and other platforms.

Does Fortress Make Custom Websites or Use Pre-Set Templates?

Each web project we take on is custom; tailored to the specific needs of the client. We determine those steps in tandem via a kickoff meeting, followed by milestone checkpoints throughout the process.

Can you help with website migration or redesign of an existing website?

We have a team of professionals who specialize in website development and design. Whether you’re looking to migrate your website to a new platform or give it a fresh, modern look, we have the expertise and the tools to assist you. Our focus is on delivering a website that aligns with your brand identity, engages your visitors, and supports your overall marketing objectives.

SENIOR Designer

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    Attach Files (Resume, Portfolio etc.)


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      Follow our journey as we continue to help shape and transform brands.


      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.


      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques


      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time


      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance


      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)


      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)


      Apply by filling out the form and someone will be in touch with you.

        Attach Files (Resume, Portfolio etc.)



        Someone from our team will reach out to you about your project soon.