Kaplan Law Firm

Simplifying Student Loans and Bankruptcy, One Solution at a Time

WHAT WE DID

Kaplan Law Firm has been a Chicago legal institution for over two decades. Spearheaded by Attorney Rae Kaplan, they provide compassionate and comprehensive legal assistance for individuals navigating the complex realm of student loans and bankruptcy. Our efforts have set the firm up for success in the new generation of the student loan and bankruptcy landscape.

THE CHALLENGE

When Fortress undertook this project for Kaplan Law Firm, several key challenges were identified: namely an outdated website and inadequate brand representation, leading to missed opportunities to help people.

THE SOLUTION

To solve these issues, the Fortress team collaborated closely with Kaplan Law Firm to discover the firm’s ideal brand image, and then tailored a custom, visually appealing and modern website to gel with that brand image.

THE BRAND

Fortress conducted a comprehensive brand discovery process to gain insights into Kaplan Law Firm's core values, mission, and unique selling points. Based on this understanding, the team designed a new logo that captured the firm's professionalism, trustworthiness, and commitment to client success. In addition, a collaborative slogan discovery process resulted in the creation of a memorable and impactful tagline that encapsulated Kaplan Law Firm's value proposition: “Helping You Get Debt-Free, Stress-Free.”

BEFORE

Prior to working with Fortress, Kaplan Law Firm's website lacked the design, functionality, and organization of content to achieve their mission of creating a stress-free experience for clients and potential clients.

AFTER

The web design process involved conducting in-depth research into the target audience's preferences, ensuring the new website would resonate with potential clients. The new design featured a clean and intuitive layout, improved navigation, and strategic placement of key information, resulting in a more engaging and user-friendly experience.

COPYWRITING & SEO

With the laws and language surrounding student loans changing by the day, people have questions. Kaplan Law Firm has their answers, so we needed to bridge that gap via SEO-driven content that also was clear, concise, and on-brand. Fortress developed engaging and informative content that resonated with potential clients and addressed their pain points.

Frequently asked questions

How Long Has Fortress Offered Web Development in Chicago?

Fortress has been in business for over twelve years and web development has been a staple service since day one. We are based in Chicago but work with clients from all over the map.

Does Fortress Build E-Commerce Websites?

Yes, Fortress has experience building e-commerce websites using Shopify, Printful, and other platforms.

Does Fortress Make Custom Websites or Use Pre-Set Templates?

Each web project we take on is custom; tailored to the specific needs of the client. We determine those steps in tandem via a kickoff meeting, followed by milestone checkpoints throughout the process.

Can you help with website migration or redesign of an existing website?

We have a team of professionals who specialize in website development and design. Whether you’re looking to migrate your website to a new platform or give it a fresh, modern look, we have the expertise and the tools to assist you. Our focus is on delivering a website that aligns with your brand identity, engages your visitors, and supports your overall marketing objectives.

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