Brand Book Composition

Your Brand, Your Rules.

A brand book serves as the internal compass for your company, guiding the creation of design assets and marketing materials. It is the keeper of brand consistency, ensuring that every team member, from seasoned veterans to fresh faces, understands the correct applications for logos, font styles, colors, and other vital brand elements. At Fortress Consulting, our expert designers specialize in composing these guides, meticulously tailored to set your brand on the path to enduring success.

Comprehensive Brand Audit

We will conduct a thorough analysis of existing brand elements, from logos to color palettes, and identify areas for enhancement and optimization to reinforce brand identity.

Visual Identity Guidelines

This step involves defining clear guidelines for logo usage, ensuring consistency across all applications. Additionally, it will establish rules for the appropriate utilization of color schemes and fonts.

Brand Story Integration

History matters. The brand book will seamlessly integrate your brand’s narrative into the design guidelines and give a space for truly acknowledging the journey of how you got to where you are.

Application Scenarios

This section will provide practical examples and scenarios illustrating correct brand element application, as well as incorrect usage of brand tenets including tone of voice and visual elements. Additionally, it will offer guidance on adapting the brand to various platforms and mediums.

Internal Alignment

The Brand Book allows you to foster a shared understanding among team members about the visual language of your brand, promoting consistent communication and brand representation across departments.

Efficiency in Design

A Brand Book will help your internal and external design teams streamline the design process by providing them with a comprehensive guide for creating assets. Save time and resources by eliminating guesswork in design decisions.

Brand Evolution Support

Our Brand Books are meant to change and grow with your business. Equip your brand to evolve gracefully with guidelines that allow for flexibility. No matter how you expand, the Brand Book will ensure that future iterations of your brand will maintain the essence of who you are.

SENIOR Designer

Apply by filling out the form and someone will be in touch with you.

    Attach Files (Resume, Portfolio etc.)


    Fill out the form, tell us about your project, and we'll reach out to you.



      Follow our journey as we continue to help shape and transform brands.


      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.


      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques


      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time


      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance


      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)


      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)


      Apply by filling out the form and someone will be in touch with you.

        Attach Files (Resume, Portfolio etc.)



        Someone from our team will reach out to you about your project soon.