SEO & SEM
Search Engine Optimization and Search Engine Marketing.
With a comprehensive approach, Fortress combines SEO’s long-term organic growth with SEM’s immediate results to maximize your online reach, drive quality traffic to your website, and generate more conversions.
Search Engine Optimization (SEO)
Our SEO services are designed to boost your website’s visibility and organic rankings in search engines, namely Google. We employ a holistic approach that includes on-page optimization, technical improvements, and content strategies that will lead to increased organic traffic, higher page rankings, and consistent growth.
Search Engine Marketing (SEM)
Our SEM services provide you with immediate visibility in search engine results through paid advertising campaigns. We create targeted ads that appear at the top of search engine results pages when users search for specific keywords. Our expert team manages your campaigns, adjusting bids, refining ad copy, and optimizing landing pages to maximize click-through rates and conversions. With detailed analytics, we provide insights into the performance of your ads and continuously refine the strategy to achieve the best results.
Keyword Research
By analyzing search trends and user intent, we identify valuable keywords for both organic and paid search efforts. This ensures your brand appears in front of users whether they’re clicking on organic results or paid ads.
Data Sharing
Data from both SEO and SEM campaigns offer insights into user behavior, keyword performance, and conversion rates. This information helps us refine our strategies for optimal performance.
Testing and Optimization
SEM campaigns allow for rapid testing of ad copy, landing pages, and keywords. These insights can be leveraged to improve organic content, SEO, and user experience.
Full SERP Coverage
Together, SEO and SEM ensure your brand occupies prime real estate on search engine results pages (SERPs), increasing the likelihood of user engagement and conversions.
