Legastory
POWERFUL STORYTELLERS OF HERITAGE, HARD WORK, AND SUCCESS
WHAT WE DID
Legastory is a dynamic team of Emmy Award-Winning videographers who document stories of successful and prominent families. Fortress used our branding capabilities to come up with the name “Legastory” that communicates their mission, along with a sleek, professional landing page that shows their target audience that Legastory is a trustworthy and competent organization.
THE CHALLENGE
Reach Legastory’s niche clientele with an unmistakable brand, effective messaging, and a beautiful and user-friendly landing page.
THE SOLUTION
Fortress built out the Underrated Tour web platform that allowed aspiring athletes across the country to learn more about the tour and apply for their respective cities. For the selected players, a private portal was created where players could access customized media, their highlights, and a college guidebook.
THE NAME
The name “Legastory” was the product of several internal brainstorming sessions at Fortress. We presented their team with roughly a dozen unique and creative names that each told a compelling story. We mutually agreed that “Legastory” was the best choice because it is short, memorable, and combines the two words that are most central to their brand.
THE LOGO
Fortress’ graphic design team presented multiple logo concepts to the client, each telling a unique and personal story that can’t be replicated. They landed on a concept that featured the ‘S’ in “Legastory” as an hourglass shape, an homage to the passage of time and generations that is central to the brand story and the work that they do. Here are some of the other potential logo concepts, at various stages of development:
Fortress’ ongoing partnership with the Holy Post Podcast aims to enhance their online presence and drive overall engagement of their various podcasts and other series. Our multi-faceted approach included graphic design, digital marketing, social media management, and brand strategy. Through targeted efforts across these areas, elevated the Holy Post Podcast's online profile and found new ways for them to appeal to a broader audience.
SSI is a stalwart in the stainless-steel industry with a rich legacy spanning over six decades. Despite their substantial success as a multi-million dollar company, they had remained virtually invisible in the digital sphere. Leveraging our brand and marketing expertise, we meticulously designed and developed a captivating new brand and website, as well as accompanying video production, that not only showcased their unparalleled expertise but also honored their extensive history.
Woodson Equity is a new private equity firm – inspired by the spirit of Detroit – that is aiming to do things differently. The Woodson team has 80+ years of investing experience in the middle to lower-middle market, meaning they know the rules, and when to break them. Fortress acted as Woodson’s strategic partner, orchestrating everything from the name of the firm to the firm’s new landing page and everything in between. We are excited for the future of Woodson and the future of Fortress as a private equity agency expert.
River Light FC is a brand new professional soccer team connecting lovers of the game – new and old – with a new way to engage with their community. Fortress helped them create a brand that resonates through our Brandstorm process followed by a multi-round logo design exploration. The result? A powerful introduction to the world for an exciting and passionate group of players, coaches, and investors.
The Custom Companies, Inc. is a massive logistics operation based in Chicagoland and Los Angeles. They are a trusted provider of a wide range of services, and their motto is “getting it right the first time.” That’s just what we aimed to do too, with a full-scale re-design of their website and a stunning talking head-style video to complement it.
Lakeview Precision is a woman-owned and operated precision machining operation that is invested in its people and changing their industry for the better. Fortress stepped in as a strategic partner and helped them hone in their brand identity, create a new website experience, and construct a high-quality video to compliment it. The goal? Establishing Lakeview as the innovator they are.
In many ways, this is a unique client-agency relationship. The partnership began with Fortress acting as a strategic partner, using our knowledge to help Give’r achieve the growth they sought. Over time it has grown into more than that, culminating in a marketing plan and website overhaul that combined the strengths of all of Fortress’ departments and set Give’r up for a heroic new chapter.
The Adria is a brand new, state-of-the-art apartment building in the heart of Madison Wisconsin’s downtown district. Fortress went to work orchestrating everything from the name and brand of the building to the backend development of the website, and every marketing effort in between. We are excited for The Adria to be introduced to its target market of younger professionals when the building opens its doors in summer 2023.
DATA stands for “Develop a Trade After..” Whether it’s military service, incarceration, primary schooling, or any other life event, the team of leaders at DATA Scholarship Foundation are committed to finding pathways to purpose for individuals across Chicago. By harnessing their brand identity and creating a website to match it, Fortress is helping connect more people to this cause.
Kaplan Law Firm has been a Chicago legal institution for over two decades. Spearheaded by Attorney Rae Kaplan, they provide compassionate and comprehensive legal assistance for individuals navigating the complex realm of student loans and bankruptcy. Our multifaceted and efforts have centered on developing not only the Kaplan Law Firm brand, but the personal brand of Rae Kaplan, as it relates to the world of student loans, positioning her as a foremost expert on the topic both regionally and nationally.
Normandy needed a modern, functional, and elegant website to match not only the scale of their operations and experience, but also their strong reputation as the best home remodeler in the Chicagoland area. Fortress delivered a website of over 1600 pages that works FOR the client through user-friendliness and high-complexity backend functions.
The Emerson is the dream apartment complex for today’s renters. Located in Madison, Wisconsin, a vibrant community of young professionals and academics, its units and amenities are strategically built to meet the needs of this dynamic demographic. Fortress stepped in and built their brand as well as a beautiful website and robust marketing strategy tailored to reach their audience.
This project is transformational for the city of Chicago. Located on the West Side, Intentional Sports is a professional-level sports campus that is putting the youth first and serving their whole being. Fortress launched a new website for Intentional Sports that lives up to the ambitious spirit that the project itself embodies.
HealthX is a forward-thinking primary healthcare provider that focuses on at-home and delivery services. We helped them communicate their message with a brand new website and social media strategy.
MidAmerica Orthopaedics is a renowned healthcare provider in the Chicagoland area. Fortress has developed a lasting partnership with MidAmerica, providing digital marketing success across many channels, in addition to website optimization, social media, and video production, setting the clinic up for continued, long-term success.
We transformed the online visual identity of one of Chicago’s top real estate institutions. Our work gave them a strong, identifiable brand and a path to new heights.
EverThrive is a local organization dedicated to offering pregnancy support to under-resourced neighborhoods within Chicago. We assisted EverThrive in reaching their target audience in their latest initiative, a support community called The Gathering.
Action Injury Law Group is a renowned civil rights law firm based in Chicago. Their goal? To end police brutality nationwide. We created a distinct, unmistakable brand for Action Injury, and transformed their website into a strong, high-functioning display of their important work.
State Representative Kam Buckner is an emergent political leader in Chicago, and his story is only beginning. While Fortress is not a political agency, we were inspired by Kam’s passion for the city we call home. Our work, conducted prior to Kam’s public mayoral candidacy announcement, included building his campaign website, designing his brand, orchestrating video production shoots, and more.
With declining university enrollment across the country, Southern Illinois University knew that it was now or never to make their story heard. SIU has so much to offer its students, they just needed to tell that story to more college hopefuls. That’s where Fortress came in.
Creating a brand for the Higher Education thought leaders who are transforming campuses to fit the needs of students better than ever before.
Actor and comedian, Kevin Hart, wanted to bring awareness to the rising issue of childhood obesity in America. He needed a brand and a digital space for his movement to generate attention through events and fundraisers. Fortress was able to create the Rumble with Hart brand and make Kevin Hart’s vision a reality.
Making plays with Steph Curry to take 3-star high school athletes farther than they thought was possible.
Creating an online platform for breast cancer patients and survivors to share support and find community,
Walner Law has been representing the people of Chicago since 1973, but that legacy needed a refresh. With a new Chicago-inspired logo, powerful video production, and enhanced processes across the board, we took Walner Law into the future, creating brand recognition in an ultra-competitive market and consistently generating new qualified leads for the firm.
Building a brand for a games studio that is crossing barriers with games that blend sports, nostalgia, and non-stop fun.
