Powerful Storytellers of Heritage, Hard Work, and Success
WHAT WE DID
Legastory is a dynamic team of Emmy Award-Winning videographers who document stories of successful and prominent families. Fortress used our branding capabilities to come up with the name “Legastory” that communicates their mission, along with a sleek, professional landing page that shows their target audience that Legastory is a trustworthy and competent organization.
Reach Legastory’s niche clientele with an unmistakable brand, effective messaging, and a beautiful and user-friendly landing page.
Fortress turned Legastory’s mission into a brand, developing a potent, results-driven digital presence with a landing page that communicates all necessary information efficiently and smoothly.
The name “Legastory” was the product of several internal brainstorming sessions at Fortress. We presented their team with roughly a dozen unique and creative names that each told a compelling story. We mutually agreed that “Legastory” was the best choice because it is short, memorable, and combines the two words that are most central to their brand.
Fortress’ graphic design team presented multiple logo concepts to the client, each telling a unique and personal story that can’t be replicated. They landed on a concept that featured the ‘S’ in “Legastory” as an hourglass shape, an homage to the passage of time and generations that is central to the brand story and the work that they do. Here are some of the other potential logo concepts, at various stages of development:
The Emerson is the dream apartment complex for today’s renters. Located in Madison, Wisconsin, a vibrant community of young professionals and academics, its units and amenities are strategically built to meet the needs of this dynamic demographic. Fortress stepped in and built their brand as well as a beautiful website and robust marketing strategy tailored to reach their audience.
This project is transformational for the city of Chicago. Located on the West Side, Intentional Sports is a professional-level sports campus that is putting the youth first and serving their whole being. Fortress launched a new website for Intentional Sports that lives up to the ambitious spirit that the project itself embodies.
Chicago Real Estate Institute
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State Representative Kam Buckner is an emergent political leader in Chicago, and his story is only beginning. While Fortress is not a political agency, we were inspired by Kam’s passion for the city we call home. Our work, conducted prior to Kam’s public mayoral candidacy announcement, included building his campaign website, designing his brand, orchestrating video production shoots, and more.