Legastory
POWERFUL STORYTELLERS OF HERITAGE, HARD WORK, AND SUCCESS
WHAT WE DID
Legastory is a dynamic team of Emmy Award-Winning videographers who document stories of successful and prominent families. Fortress used our branding capabilities to come up with the name “Legastory” that communicates their mission, along with a sleek, professional landing page that shows their target audience that Legastory is a trustworthy and competent organization.
THE CHALLENGE
Reach Legastory’s niche clientele with an unmistakable brand, effective messaging, and a beautiful and user-friendly landing page.
THE SOLUTION
Fortress turned Legastory’s mission into a brand, developing a potent, results-driven digital presence with a landing page that communicates all necessary information efficiently and smoothly.
THE NAME
The name “Legastory” was the product of several internal brainstorming sessions at Fortress. We presented their team with roughly a dozen unique and creative names that each told a compelling story. We mutually agreed that “Legastory” was the best choice because it is short, memorable, and combines the two words that are most central to their brand.
THE LOGO
Fortress’ graphic design team presented multiple logo concepts to the client, each telling a unique and personal story that can’t be replicated. They landed on a concept that featured the ‘S’ in “Legastory” as an hourglass shape, an homage to the passage of time and generations that is central to the brand story and the work that they do. Here are some of the other potential logo concepts, at various stages of development:
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