ADVERTISING & DIGITAL MARKETING
STAND OUT FROM THE CROWD.
SOCIAL MEDIA MARKETING
Social media marketing allows you to reach your audience where they are—Facebook, Instagram, LinkedIn, Twitter, TikTok, and other platforms. Not every social channel is right for your brand, but our team can guide you toward the ones that will get your business the most visibility, engagement, and growth. Fortress is also a Meta Business Partner which allows us to access advanced analytics, in-depth audience research, and priority support.
CONTENT MARKETING
Content marketing includes blogs, articles, email campaigns, newsletters, and other longer-form content. Content marketing can improve SEO, establish your team as thought leaders, and help you keep in touch with your customer base. If you need to establish a unique brand voice or build upon your existing brand voice to boost engagement, our team of content strategists can turn recognition into results. Let Fortress take your written content to the next level, and free up your time to focus on running your business.
SEO & SEM
Search engine optimization (SEO) and search engine marketing (SEM) are what get your website to page one of Google. SEO focuses on making your website content relevant to search engines to organically rank your page higher. SEM, sometimes referred to as pay-per-click (PPC), is a paid ad that pushes your page to the top based on keywords and geographic location. Fortress has a team of digital marketing experts that can take your website to page one using professional tools like Google Adwords and more.
PODCAST PRODUCTION & DISTRIBUTION
Podcasts have become one of the most popular and best ways to reach your audience. If you have an existing podcast or are looking to get started, Fortress has you covered. Our team can plan, produce, distribute, and market your podcast. We produce podcasts in-house but we also distribute podcasts produced by clients.
MEDIA BUYING
Media buying is the process of purchasing advertising on media platforms such as television networks, radio stations, magazines, and newspapers. Our media buying experts are skilled at performing market research and analysis, and they know how to negotiate the best prices and placements for your business. See an example of our award-winning media buying work for SIU.
MARKETING AUTOMATION
Marketing automation includes services such as email automation, social media publishing automation, lead generation and nurturing, and customer relationship management (CRM). Fortress utilizes a number of professional tools to automate communications and help your sales team increase leads. We are also a HubSpot Partner agency which means we can help you get the most out of your HubSpot CRM. If you are new to CRMs, we can help get you set up in HubSpot or other similar platforms.
REPUTATION MANAGEMENT
Fortress’ reputation management services protect your brand’s online image while amplifying its successes. As a leading Chicago branding agency, we strategically manage the negative and promote the positive, ensuring your business is presented in the best possible light. Let us help you gain control of your brand’s narrative and safeguard its reputation.
