Give’r
GLOVES (AND PEOPLE) THAT GO THE EXTRA MILE
In many ways, this is a unique client-agency relationship. The partnership began with Fortress acting as a strategic partner, using our knowledge to help Give’r achieve the growth they sought. Over time it has grown into more than that, culminating in a marketing plan and website overhaul that combined the strengths of all of Fortress’ departments and set Give’r up for a heroic new chapter.
THE CHALLENGE
Execute a strategic vision that lifts Give’r into being a premium experience, not just a quality brand.
THE SOLUTION
Fortress integrated itself into day-to-day Give’r operations, got to know each member of the Give’r team, and in creating these relationships. determined the best path forward for growing the brand. This culminated in a full-scale website overhaul aimed at increasing conversions and elevating Give’r to where they aspire to be.
STRATEGY & EXECUTION
Through one-on-one coaching and team-wide strategy sessions including an on-site visit to Give’r HQ in Jackson, Wyoming, Fortress introduced Give’r to the processes we know to be effective for e-commerce brands: flight plans rather than sporadic sales, automated flows to increase efficiency, and thorough reporting and project tracking to learn from each campaign.
CHECK THE RESULTS
+29% Purchase Conversion Increase in Q3 2023 Compared to Q3 2022
+4.13% Increase in Organic Site Traffic in Q3 2023 Compared to Q3 2022
+17.31% Return on Ad Spend (ROAS) in Q3 2023 Compared to Q3 2022
DIGITAL MARKETING
From high-level marketing and sales ideas down to day-to-day budget management and testing of creative messaging, Fortress has helped Give’r in their goal of reaching new audiences across the world. At the same time, we ensured the brand was still satisfying the needs of their strong community of customers and fans in their home of Jackson, Wyoming.
THE WEBSITE
The new Give’r website is a love letter to the Give’r community; giving them a more efficient, seamless experience when ordering products. It features a new glove personalization flow, improved imagery, more user-friendly search functionality within the site, and much faster loading times across the board. Additionally, there are new pages, such as the “Glove Geeks” page and a new custom group ordering page flow that broadens the site’s written content and communication capabilities.
ABOUT GIVE’R
The name Give’r comes from a colloquial Canadian term that means “to give it your all.” They have taken that spirit of adventure and applied it to their signature product: high-quality leather gloves for all uses. Beloved in Jackson Wyoming and now establishing a strong reputation globally, we are happy to work with a team as passionate and hard-working as the Give’r team.
