Gloves (And People) That Go The Extra Mile
In many ways, this is a unique client-agency relationship. The partnership began with Fortress acting as a strategic partner, using our knowledge to help Give’r achieve the growth they sought. Over time it has grown into more than that, culminating in a marketing plan and website overhaul that combined the strengths of all of Fortress’ departments and set Give’r up for a heroic new chapter.
Execute a strategic vision that lifts Give’r into being a premium experience, not just a quality brand.
Fortress integrated itself into day-to-day Give’r operations, got to know each member of the Give’r team, and in creating these relationships. determined the best path forward for growing the brand. This culminated in a full-scale website overhaul aimed at increasing conversions and elevating Give’r to where they aspire to be.
strategy & execution
Through one-on-one coaching and team-wide strategy sessions including an on-site visit to Give’r HQ in Jackson, Wyoming, Fortress introduced Give’r to the processes we know to be effective for e-commerce brands: flight plans rather than sporadic sales, automated flows to increase efficiency, and thorough reporting and project tracking to learn from each campaign.
From high-level marketing and sales ideas down to day-to-day budget management and testing of creative messaging, Fortress has helped Give’r in their goal of reaching new audiences across the world. At the same time, we ensured the brand was still satisfying the needs of their strong community of customers and fans in their home of Jackson, Wyoming.
The new Give’r website is a love letter to the Give’r community; giving them a more efficient, seamless experience when ordering products. It features a new glove personalization flow, improved imagery, more user-friendly search functionality within the site, and much faster loading times across the board. Additionally, there are new pages, such as the “Glove Geeks” page and a new custom group ordering page flow that broadens the site’s written content and communication capabilities.
The name Give’r comes from a colloquial Canadian term that means “to give it your all.” They have taken that spirit of adventure and applied it to their signature product: high-quality leather gloves for all uses. Beloved in Jackson Wyoming and now establishing a strong reputation globally, we are happy to work with a team as passionate and hard-working as the Give’r team.
The Adria is a brand new, state-of-the-art apartment building in the heart of Madison Wisconsin’s downtown district. Fortress went to work orchestrating everything from the name and brand of the building to the backend development of the website, and every marketing effort in between. We are excited for The Adria to be introduced to its target market of younger professionals when the building opens its doors in summer 2023.
DATA stands for “Develop a Trade After..” Whether it’s military service, incarceration, primary schooling, or any other life event, the team of leaders at DATA Scholarship Foundation are committed to finding pathways to purpose for individuals across Chicago. By harnessing their brand identity and creating a website to match it, Fortress is helping connect more people to this cause.
Kaplan Law Firm has been a Chicago legal institution for over two decades. Spearheaded by Attorney Rae Kaplan, they provide compassionate and comprehensive legal assistance for individuals navigating the complex realm of student loans and bankruptcy. Our efforts have set the firm up for success in the new generation of the student loan and bankruptcy landscape.
Normandy needed a modern, functional, and elegant website to match not only the scale of their operations and experience, but also their strong reputation as the best home remodeler in the Chicagoland area. Fortress delivered a website of over 1600 pages that works FOR the client through user-friendliness and high-complexity backend functions.
Legastory is a dynamic team of Emmy Award-Winning videographers who document stories of successful and prominent families. Fortress used our branding capabilities to come up with the name “Legastory” that communicates their mission, along with a sleek, professional landing page that shows their target audience that Legastory is a trustworthy and competent organization.
The Emerson is the dream apartment complex for today’s renters. Located in Madison, Wisconsin, a vibrant community of young professionals and academics, its units and amenities are strategically built to meet the needs of this dynamic demographic. Fortress stepped in and built their brand as well as a beautiful website and robust marketing strategy tailored to reach their audience.
This project is transformational for the city of Chicago. Located on the West Side, Intentional Sports is a professional-level sports campus that is putting the youth first and serving their whole being. Fortress launched a new website for Intentional Sports that lives up to the ambitious spirit that the project itself embodies.
State Representative Kam Buckner is an emergent political leader in Chicago, and his story is only beginning. While Fortress is not a political agency, we were inspired by Kam’s passion for the city we call home. Our work, conducted prior to Kam’s public mayoral candidacy announcement, included building his campaign website, designing his brand, orchestrating video production shoots, and more.
Walner Law has been representing the people of Chicago since 1973, but that legacy needed a refresh. With a new Chicago-inspired logo, powerful video production, and enhanced processes across the board, we took Walner Law into the future, creating brand recognition in an ultra-competitive market and consistently generating new qualified leads for the firm.