Representing Chicago with Pride
John Walner has been representing the people of Chicago since 1962, but that legacy needed a refresh. With a new Chicago-inspired logo, a modern website, and powerful commercial production, we took Walner Law into the future, creating brand recognition in an ultra-competitive market and generating new leads for the firm.
Rework the brand identity of this long-time Chicago lawyer, creating a resurgence of acquisition and promoting interest in the provided services.
Fortress created a new, modern identity for the brand, focusing on simplicity and sincerity. Digital media (commercial production & Google Ads) and physical marketing (billboards & public transit ads) provided the positive attention that Walner Law needed to dominate in today's world.
The best way to communicate the Walner Law mission was through video. With commercial production, we were able to tell the impactful stories of the people Walner Law has helped and get those stories in front of the right people.
I believe in the people of Fortress and their creativity. We have now risen together in this partnership and we're going in the right direction. We’ve already had a lot of success, and we’re willing to keep growing and trying new things.