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SSI

Setting the Standard for Stainless Steel Excellence

WHAT WE DID

SSI is a stalwart in the stainless-steel industry with a rich legacy spanning over six decades. Despite their substantial success as a multi-million dollar company, they had remained virtually invisible in the digital sphere. Leveraging our brand and marketing expertise, we meticulously designed and developed a captivating new brand and website, as well as accompanying video production, that not only showcased their unparalleled expertise but also honored their extensive history.

THE CHALLENGE

Transform a legacy company in the stainless-steel industry, devoid of branding and digital presence despite its multimillion-dollar status, into a modern, recognizable entity poised for success online and off.

THE SOLUTION

Fortress crafted a timeless brand identity, including logo design, brand elements, and website development, to establish SSI’s online presence and showcase its rich history while ensuring seamless user experience and visual appeal.

THE BRAND

Our primary objective was to distill SSI’s decades-long legacy and expertise into a cohesive visual identity that would resonate with contemporary audiences. We conducted extensive market research to understand their industry landscape, audience demographics, and competitive positioning. Drawing inspiration from the timeless nature of stainless steel itself, we conceptualized a logo that seamlessly integrated two ‘S’s, symbolizing both strength and sophistication. This emblematic mark not only paid homage to SSI’s heritage but also projected a forward-thinking image poised for future growth. Complementing the logo, we meticulously selected a color palette of blues and yellows that exuded professionalism and reliability.

WEB DESIGN

The cornerstone of SSI’s digital transformation lay in the design of their website. Understanding the critical role it would play in shaping their online presence, we approached the task with unwavering attention to detail and a keen understanding of user experience principles. Our designers worked collaboratively to craft a visually stunning interface that seamlessly guided visitors through SSI’s extensive range of products and services. From intuitive navigation to engaging visuals, every element was thoughtfully curated to enhance user engagement and drive conversions. Additionally, recognizing the significance of storytelling in building brand affinity, we integrated a dynamic timeline feature on the About page, allowing users to explore SSI’s illustrious history and unparalleled journey of growth and innovation.

WEB DEVELOPMENT

In translating SSI’s brand vision into a digital reality, our web development team employed cutting-edge technologies and best practices to ensure a seamless and responsive user experience across all devices. Leveraging our expertise in frontend and backend development, we built a robust and scalable website that not only reflected SSI’s brand ethos but also provided a platform for future growth and expansion.

FREQUENTLY ASKED QUESTIONS

What inspired the logo design for SSI?

The logo design for SSI was inspired by the company’s rich legacy and its core focus on stainless steel. We incorporated two ‘S’s into the mark, symbolizing strength and sophistication, while evoking the visual motif of metal rolls to reflect SSI’s industry expertise.

How did the Fortress approach the brand development process for SSI?

Fortress approached the brand development process for SSI with extensive research into the stainless-steel industry, market trends, and SSI’s own history. The goal was to create a cohesive visual identity that honored the company’s heritage while positioning it for future growth and innovation.

What impact has the rebranding and website development had on SSI's online presence and business growth?

The rebranding and website development efforts have significantly enhanced SSI’s online presence, positioning the company as a modern, recognizable entity in the stainless-steel industry. The user-friendly website has facilitated increased engagement and conversions, driving tangible business growth for SSI.

The Holy Post Podcast

Fortress’ ongoing partnership with the Holy Post Podcast aims to enhance their online presence and drive overall engagement of their various podcasts and other series. Our multi-faceted approach included graphic design, digital marketing, social media management, and brand strategy. Through targeted efforts across these areas, elevated the Holy Post Podcast's online profile and found new ways for them to appeal to a broader audience.

Woodson Equity

Woodson Equity is a new private equity firm – inspired by the spirit of Detroit – that is aiming to do things differently. The Woodson team has 80+ years of investing experience in the middle to lower-middle market, meaning they know the rules, and when to break them. Fortress acted as Woodson’s strategic partner, orchestrating everything from the name of the firm to the firm’s new landing page and everything in between. We are excited for the future of Woodson and the future of Fortress as a private equity agency expert.

River Light FC

River Light FC is a brand new professional soccer team connecting lovers of the game – new and old – with a new way to engage with their community. Fortress helped them create a brand that resonates through our Brandstorm process followed by a multi-round logo design exploration. The result? A powerful introduction to the world for an exciting and passionate group of players, coaches, and investors.

The Custom Companies, INC.

The Custom Companies, Inc. is a massive logistics operation based in Chicagoland and Los Angeles. They are a trusted provider of a wide range of services, and their motto is “getting it right the first time.” That’s just what we aimed to do too, with a full-scale re-design of their website and a stunning talking head-style video to complement it.

Lakeview Precision

Lakeview Precision is a woman-owned and operated precision machining operation that is invested in its people and changing their industry for the better. Fortress stepped in as a strategic partner and helped them hone in their brand identity, create a new website experience, and construct a high-quality video to compliment it. The goal? Establishing Lakeview as the innovator they are.

Give’r

In many ways, this is a unique client-agency relationship. The partnership began with Fortress acting as a strategic partner, using our knowledge to help Give’r achieve the growth they sought. Over time it has grown into more than that, culminating in a marketing plan and website overhaul that combined the strengths of all of Fortress’ departments and set Give’r up for a heroic new chapter.

Adria

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The Adria is a brand new, state-of-the-art apartment building in the heart of Madison Wisconsin’s downtown district. Fortress went to work orchestrating everything from the name and brand of the building to the backend development of the website, and every marketing effort in between. We are excited for The Adria to be introduced to its target market of younger professionals when the building opens its doors in summer 2023.

DATA Scholarship Foundation

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DATA stands for “Develop a Trade After..” Whether it’s military service, incarceration, primary schooling, or any other life event, the team of leaders at DATA Scholarship Foundation are committed to finding pathways to purpose for individuals across Chicago. By harnessing their brand identity and creating a website to match it, Fortress is helping connect more people to this cause.

Kaplan Law Firm

Kaplan Law Firm has been a Chicago legal institution for over two decades. Spearheaded by Attorney Rae Kaplan, they provide compassionate and comprehensive legal assistance for individuals navigating the complex realm of student loans and bankruptcy. Our multifaceted and efforts have centered on developing not only the Kaplan Law Firm brand, but the personal brand of Rae Kaplan, as it relates to the world of student loans, positioning her as a foremost expert on the topic both regionally and nationally.

Normandy Remodeling

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Normandy needed a modern, functional, and elegant website to match not only the scale of their operations and experience, but also their strong reputation as the best home remodeler in the Chicagoland area. Fortress delivered a website of over 1600 pages that works FOR the client through user-friendliness and high-complexity backend functions.

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      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.

      WHAT YOU’LL DO

      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques

      WHAT YOU’LL BRING

      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time

      Benefits:

      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance

      Schedule:

      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)

      Experience:

      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)
      Apply Now

      SENIOR DIGITAL STRATEGIST

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