Brand Strategy

Become One With Your Target Audience.

Crafting a brand strategy entails more than just identifying your target market — it’s a meticulous and ongoing process of defining it in great detail. It involves strategically articulating the messaging that will effectively resonate with your audience. At Fortress Consulting, we recognize the paramount importance of a strong brand strategy because we’ve done this work for countless clients as well as ourselves since opening our doors.

Target Market Definition

Define and refine your target market with precision. Fortress Consulting works collaboratively with you to delve into the demographics, psychographics, and behaviors of your ideal customers. The Target Market Definition phase goes beyond broad categorizations, creating a detailed profile that informs every aspect of your strategy. This nuanced understanding ensures that your brand resonates authentically with the right audience, forging genuine connections that drive long-term loyalty.

Messaging Strategy

Crafting the right message is an art, and our Messaging Strategy phase is the canvas where your brand story unfolds. We articulate messages that resonate with your target audience, aligning with their values and aspirations. From brand positioning to content creation, every element is thoughtfully curated to communicate a cohesive and compelling narrative. The result is a messaging strategy that not only captures attention but also fosters meaningful connections, turning prospects into loyal advocates.

Strategic Execution and Monitoring

Executing a brand strategy is a dynamic process that requires adaptability and precision. Fortress Consulting not only helps you build a strategy but ensures its effective execution. Our team monitors the implementation, analyzing key performance indicators and making data-driven adjustments as needed. This iterative approach maximizes the impact of your strategy, ensuring it evolves with your business and remains effective in the ever-changing landscape.

SENIOR Designer

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    Attach Files (Resume, Portfolio etc.)


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      Follow our journey as we continue to help shape and transform brands.


      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.


      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques


      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time


      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance


      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)


      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)


      Apply by filling out the form and someone will be in touch with you.

        Attach Files (Resume, Portfolio etc.)



        Someone from our team will reach out to you about your project soon.