River Light FC

Goals Unleashed, Dreams Achieved

WHAT WE DID

River Light FC is a brand new professional soccer team connecting lovers of the game – new and old – with a new way to engage with their community. Fortress helped them create a brand that resonates through our Brandstorm process followed by a multi-round logo design exploration. The result? A powerful introduction to the world for an exciting and passionate group of players, coaches, and investors.

THE CHALLENGE

Create not just a compelling brand for River Light FC, but execute a strategic vision that ensures the long-term success of the club.

THE SOLUTION

Fortress delivered a brand strategy and logo that laid a sturdy foundation for the sustained success of the club.

THE BRANDSTORM

The branding process for River Light began with a Brandstorm: a five-step proprietary process we developed in-house to define our clients’ “Hero”, what their challenges and aspirations are, and how the organization can present a guiding light for them. In the case of River Light FC, we defined their brand tenets as ambitious, progressive, and united by a shared love of football, and their voice as welcoming, confident, and passionate. The Brandstorm’s end product was a fleshed-out brand book that featured power statements, social media brand guidelines, logo mock-ups, and much more.

THE LOGO

The final River Light FC logo was the result of several brainstorming sessions and multiple rounds of design concepts. The product is perfect for what River Light FC is striving to be, with the boldness of the type, the symbolism of the river representing the Fox River that flows through Aurora, and the light representing Aurora’s moniker “The City of Lights.” We are thrilled for the team at River Light to use this logo for years and years to come.

AURORA, THE CITY OF LIGHTS

Aurora, Illinois is not only the second largest city in Illinois, it was also the first city in the United States to use electric lights for publicly lighting the entire city. There is a lot of pride within Aurora and with pride comes passion. We look forward to seeing how River Light FC honors this legacy and advances the cause of community building through sport.

FREQUENTLY ASKED QUESTIONS

How Long Has Fortress Offered Brand Development in Chicago?

Fortress has been in business for over twelve years and brand development has been a staple service since day one. We are based in Chicago but work with clients from all over the map. In the case of River Light FC, their home base being Aurora, Illinois made it easy for the team to meet in-person for the Brandstorm as well as other strategy meetings and presentations.

How Does the Fortress Brandstorm Work?

Typically conducted in-person (though over Zoom is possible too) the Fortress Brandstorm involves key members of our marketing, design, and content strategy teams helping you and your team uncover the best path for long-term brand success. It is interactive, collaborative, and we learn something new every time, as will you.

How Do I Know When I Need to Rebrand?

Good question. If you’re considering rebranding, there’s a few things you need to consider, and one of the main indicators is your mission statement. Does your mission statement fire you up? Does it accurately describe and reflect the experience customers have when working with you? If you answered “no” to either of those questions, it might be time to redefine and rebuild. Learn more here.

SENIOR Designer

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      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.

      WHAT YOU’LL DO

      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques

      WHAT YOU’LL BRING

      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time

      Benefits:

      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance

      Schedule:

      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)

      Experience:

      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)

      SENIOR DIGITAL STRATEGIST

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