Lakeview Precision
Women-Led, Decades-Built
Lakeview Precision is a woman-owned and operated precision machining operation that is invested in its people and changing their industry for the better. Fortress stepped in as a strategic partner and helped them hone in their brand identity, create a new website experience, and construct a high-quality video to compliment it. The goal? Establishing Lakeview as the innovator they are.
THE CHALLENGE
Overhaul Lakeview Precision’s digital profile & uncover their core philosophy to market their world-class customer service effecitvely.
THE SOLUTION
Fortress – just like Lakeview in their daily operations – went “beyond the blueprint” to discover and communicate Lakeview’s differentiators in a diverse way, starting with the new brand, moving to the website, and culminating with video production.
the brand
The branding process began with a Brandstorm: a process designed to define Lakeview’s “Hero”, what their challenges and aspirations are, and how the company can present a guiding light for them. Uncovering these results led us to the next portion of the branding stage, logo design. We presented several creative concepts to Lakeview before agreeing on the below concept that speaks to the company’s forward thinking mentality.
the website
Lakeview’s new website fittingly functions just like a machine. The transformation was made with user-experience at the heart of every decision – from rich content, sleek and intuitive design, and a strong backend that guarantees speed, reliability, and security.
video production
Lakeview Precision needed a video project documenting its history, status as a certified female-owned company, and relationship with its longest-standing customers. The result was a professional-quality video that Lakeview can use as a testimonial for years to come. And due to its short length, it is digestible for all audiences and communicates the most important information effectively.
For more on Fortress’ video production capabilities, click here.
MORE ON LAKEVIEW
Our Brandstorm session confirmed Lakeview’s core identity being that of investment. They’re not just invested in dollars, they are invested in everyone who steps through their doors, their community of Elgin IL, their products, and their processes. They are a trailblazer in their industry for their commitment to people and consistent excellence across.
If you need help with a project, contact Lakeview Precision.
FREQUENTLY ASKED QUESTIONS
How Long Has Fortress Offered Web Development in Chicago?
Fortress has been in business for over twelve years and web development has been a staple service since day one. We are based in Chicago but work with clients from all over the map.
Does Fortress Build E-Commerce Websites?
Yes, Fortress has experience building e-commerce websites using Shopify, Printful, and other platforms.
Does Fortress Make Custom Websites or Use Pre-Set Templates?
Each web project we take on is custom; tailored to the specific needs of the client. We determine those steps in tandem via a kickoff meeting, followed by milestone checkpoints throughout the process.
Can you help with website migration or redesign of an existing website?
We have a team of professionals who specialize in website development and design. Whether you’re looking to migrate your website to a new platform or give it a fresh, modern look, we have the expertise and the tools to assist you. Our focus is on delivering a website that aligns with your brand identity, engages your visitors, and supports your overall marketing objectives.
