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Lakeview Precision

Women-Led, Decades-Built

WHAT WE DID

Lakeview Precision is a woman-owned and operated precision machining operation that is invested in its people and changing their industry for the better. Fortress stepped in as a strategic partner and helped them hone in their brand identity, create a new website experience, and construct a high-quality video to compliment it. The goal? Establishing Lakeview as the innovator they are.

THE CHALLENGE

Overhaul Lakeview Precision’s digital profile & uncover their core philosophy to market their world-class customer service effecitvely.

THE SOLUTION

Fortress – just like Lakeview in their daily operations – went “beyond the blueprint” to discover and communicate Lakeview’s differentiators in a diverse way, starting with the new brand, moving to the website, and culminating with video production.

the brand

The branding process began with a Brandstorm: a process designed to define Lakeview’s “Hero”, what their challenges and aspirations are, and how the company can present a guiding light for them. Uncovering these results led us to the next portion of the branding stage, logo design. We presented several creative concepts to Lakeview before agreeing on the below concept that speaks to the company’s forward thinking mentality.

the website

Lakeview’s new website fittingly functions just like a machine. The transformation was made with user-experience at the heart of every decision – from rich content, sleek and intuitive design, and a strong backend that guarantees speed, reliability, and security.

video production

Lakeview Precision needed a video project documenting its history, status as a certified female-owned company, and relationship with its longest-standing customers. The result was a professional-quality video that Lakeview can use as a testimonial for years to come. And due to its short length, it is digestible for all audiences and communicates the most important information effectively. 

For more on Fortress’ video production capabilities, click here.

MORE ON LAKEVIEW

Our Brandstorm session confirmed Lakeview’s core identity being that of investment. They’re not just invested in dollars, they are invested in everyone who steps through their doors, their community of Elgin IL, their products, and their processes. They are a trailblazer in their industry for their commitment to people and consistent excellence across. 

If you need help with a project, contact Lakeview Precision.

FREQUENTLY ASKED QUESTIONS

How Long Has Fortress Offered Web Development in Chicago?

Fortress has been in business for over twelve years and web development has been a staple service since day one. We are based in Chicago but work with clients from all over the map.

Does Fortress Build E-Commerce Websites?

Yes, Fortress has experience building e-commerce websites using Shopify, Printful, and other platforms.

Does Fortress Make Custom Websites or Use Pre-Set Templates?

Each web project we take on is custom; tailored to the specific needs of the client. We determine those steps in tandem via a kickoff meeting, followed by milestone checkpoints throughout the process.

Can you help with website migration or redesign of an existing website?

We have a team of professionals who specialize in website development and design. Whether you’re looking to migrate your website to a new platform or give it a fresh, modern look, we have the expertise and the tools to assist you. Our focus is on delivering a website that aligns with your brand identity, engages your visitors, and supports your overall marketing objectives.

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In many ways, this is a unique client-agency relationship. The partnership began with Fortress acting as a strategic partner, using our knowledge to help Give’r achieve the growth they sought. Over time it has grown into more than that, culminating in a marketing plan and website overhaul that combined the strengths of all of Fortress’ departments and set Give’r up for a heroic new chapter.

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      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.

      WHAT YOU’LL DO

      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques

      WHAT YOU’LL BRING

      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time

      Benefits:

      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance

      Schedule:

      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)

      Experience:

      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)
      Apply Now

      SENIOR DIGITAL STRATEGIST

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