HACIA
Breaking Construction Industry Barriers Since 1979
WHAT WE DID
Fortress collaborated with HACIA to elevate their online presence with a website that helps elevate the impact of their mission of advocating for diversity and equity in the construction industry. This digital transformation empowers HACIA to better connect with Minority-and Woman-Owned Business Enterprises (MWBEs) and support their growth through advocacy, networking, and training programs.
THE CHALLENGE
HACIA’s previous website struggled to effectively communicate their mission and engage their audience. The design was outdated, navigation was cumbersome, and the content lacked clarity and focus. These challenges hindered HACIA’s ability to connect with MWBEs and promote their programs.
THE SOLUTION
HACIA now has a dynamic and modern website that reflects their commitment to breaking barriers in the construction industry. The comprehensive redesign focuses on aesthetics, functionality, and user experience, ensuring visitors can easily access resources, events, and training opportunities.
Huge shoutout to Fortress Consulting Group for their incredible work in bringing our vision to life!
Jose Escobedo
Marketing Manager, HACIA
CHICAGO MARKETING - CHECK THE RESULTS
Modern Design
The new website is visually stunning and professional, showcasing HACIA's dedication to diversity and equity.
Streamlined Navigation
A clear and intuitive layout ensures visitors can quickly find the information they need.
Compelling Content
The refreshed and rewritten copy highlights HACIA's mission, values, and programs, effectively connecting with their target audience and ensures accessibility across their diverse clientele.
Interactive Elements
The site now includes features that encourage engagement, from event registrations to resource downloads.
Copywriting & SEO
The new copy effectively tells HACIA’s story, emphasizing their mission and services. With clear, concise language optimized for SEO, the content helps HACIA reach MWBEs searching for support, training, or networking opportunities. The focus on relevant keywords boosts visibility and drives qualified traffic.
Design
The website’s design reflects HACIA’s values and energy. A bold color palette and dynamic visuals showcase the organization’s commitment to progress. The layout prioritizes user experience, ensuring every visitor feels welcome and supported from the moment they land on the site. Read more on our Chicago web design agency experience here.
before
HACIA’s previous website struggled with a crowded and overwhelming layout that made it difficult for users to navigate. Key information about programs and events often difficult to find, requiring multiple clicks and precious time spent searching, risking user frustration. The visual design lacked cohesion, failing to reflect the organization’s energy and professionalism.
After
The updated layout creates a polished, welcoming atmosphere that embodies HACIA’s commitment to progress and inclusivity. Beyond aesthetics, the new site is strategically designed to drive conversions, encouraging actions such as new member signups, event registrations, and resource downloads—ensuring HACIA can better connect with and support their community.
Development
HACIA’s website now boasts lightning-fast load times, mobile responsiveness, and robust functionality. Each element has been carefully optimized to provide a seamless browsing experience across all devices, allowing HACIA to serve their audience efficiently.
Video Production
A professionally crafted video highlights HACIA’s impact and mission. Filmed in a high-quality talking-head style with a carefully scripted narrative, the video showcases HACIA’s leadership and the stories of those they’ve helped. This engaging content further amplifies HACIA’s voice, inspiring visitors to get involved.
FREQUENTLY ASKED QUESTIONS
What was the primary objective of HACIA’s website redesign?
Our goal as a Chicago web design agency was to create a modern, user-friendly platform that effectively communicates HACIA’s mission of advocating for diversity and equity in the construction industry.
How does the new website support HACIA’s mission?
The new design and content clearly highlight HACIA’s advocacy efforts, networking opportunities, and training programs, making it easier for MWBEs to engage with their services.
What steps were taken to improve the website’s performance?
The site was optimized for speed and mobile responsiveness, ensuring a seamless experience for users. Chicago search engine marketing strategies were implemented to enhance visibility and attract more visitors.
How did the video production contribute to HACIA’s goals?
The professionally produced video serves as a powerful storytelling tool, showcasing HACIA’s mission and impact. It helps connect with a broader audience and inspires action, furthering their advocacy.
Can a social media marketing agency in Chicago complement a website redesign?
While HACIA’s project focused on web design and development, a cohesive digital strategy often includes social media to amplify a website’s impact. A social media marketing agency in Chicago can help organizations like HACIA reach a wider audience by promoting their mission, events, and resources across various platforms, driving more traffic to their newly designed website.
