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When Fortress undertook this project for Kaplan Law Firm, several key challenges were identified: namely an outdated website and inadequate brand representation, leading to missed opportunities to help people.
Fortress conducted a comprehensive brand discovery process to gain insights into Kaplan Law Firm’s core values, mission, and unique selling points. Based on this understanding, the team designed a new logo that captured the firm’s professionalism, trustworthiness, and commitment to client success. In addition, a collaborative slogan discovery process resulted in the creation of a memorable and impactful tagline that encapsulated Kaplan Law Firm’s value proposition: “Helping You Get Debt-Free, Stress-Free.”
Prior to working with Fortress, Kaplan Law Firm's website lacked the design, functionality, and organization of content to achieve their mission of creating a stress-free experience for clients and potential clients.
The new website featured a clean and intuitive layout, improved navigation, and strategic placement of key information, resulting in a more engaging and user-friendly experience.
Website Form Submissions
(July 2023 - March 2024)
Keyword “Student Loan Services” Shows an Impressive 26.82% Click-Through Rate (CTR) and 31 Conversions
Calls Made from New Website
With the laws and language surrounding student loans changing by the day, people have questions. Kaplan Law Firm has their answers, so we needed to bridge that gap via SEO-driven content that also was clear, concise, and on-brand. Fortress developed engaging and informative content that resonated with potential clients and addressed their pain points.
Fortress has been in business for over twelve years and web development has been a staple service since day one. We are based in Chicago but work with clients from all over the map.
Yes, Fortress has experience building e-commerce websites using Shopify, Printful, and other platforms.
Each web project we take on is custom; tailored to the specific needs of the client. We determine those steps in tandem via a kickoff meeting, followed by milestone checkpoints throughout the process.
We have a team of professionals who specialize in website development and design. Whether you’re looking to migrate your website to a new platform or give it a fresh, modern look, we have the expertise and the tools to assist you. Our focus is on delivering a website that aligns with your brand identity, engages your visitors, and supports your overall marketing objectives.