What is Television Advertising?
We know you know what TV advertising is. But how does it work exactly? TV ads are typically short – about 30 seconds to 2 minutes in length – and are best used as a way to reach a wide audience, very quickly. TV advertising can be done on broadcast or cable. It can be bought through a variety of package deals that include specific audience demographics, or it can be bought for a specific show at a specific time.
What is Fortress’ Approach to Television Advertising?
Much like our other services, our approach to television advertising is data-driven, careful and custom-made to suit each client’s needs. We analyze where the target audience is most likely to be exposed to your advertising and produce TV advertisements that are engineered to appeal to those audiences. We’re proud to have won Four Telly Awards since 2021 for our TV commercial productions for Southern Illinois University\ and Walner Law.
How Do I Know if Television Advertising is Right For My Company?
The two most important things to take into account when considering television advertising: budget and target audience. If your budget can accommodate for when this type of advertising gets expensive, and if your target audience is one that will likely watch live television, then it may be for you. Not sure? We can help narrow these important questions and turn them into answers for you.
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