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The Benefits of Millennials in the Workplace

It is probably truer than not, that you or people you work with have heard of the stigmas that are tied to millennials. This could directly affect how likely employers are to hire millennials for their company. But, not all that you hear about millennials is true. In fact, there are many benefits to having millennials work for or with you. At Fortress, many of our team members fall in the millennial category and we’ve gotten to teach and learn from them on a day to day basis. Since Fortress is in the technology world, incorporating millennials to our staff isn’t just a corporate initiative, it is a necessity. If you are unsure of which side to take on the matter, here are some benefits of millennials in the workplace that might change your mind.

 

They are taking over the workforce

As the years pass, the millennial age demographic is rising and with it comes the amount of age-appropriate millennials in the workforce. By the year 2020, millennials will make up 46% of the workforce in the United States. That is almost half of the working population. As each year passes, having to hire millennials is inevitable.

Fortress Feedback:

Nick (Marketing) Age: 22

Q: What should the workforce take into consideration as far as how it will change with the emerging millennial workforce?

A: “I think it’s important for people to realize that the earliest millennials are now starting their own businesses and hiring other millennials as employees. Millennials aren’t just creeping into the workforce, they are overtaking it. Also, older generations should be eager to hire millennials as they bring innovative and fresh ideas to the workplace. Steve Jobs once said, “We don’t hire smart people to tell them what to do, we hire smart people so they can tell us what to do”. I think millennials are eager to change the old ways of doing things and they will make the workforce much more competitive.”

 

 

They are actually hard workers

Despite labels that describe them as “lazy” or “unmotivated”, statistics show that millennials are actually hard workers and want to build meaningful careers. As many as 30% of millennials would prefer a job that is considered meaningful over one that isn’t. If that doesn’t change your mind, a staggering 52% feel that job opportunities that allow them to progress and advance their career are more appealing during job searches than a job where they can surf Facebook all day. This shows that millennials are ambitious, willing to work hard and put in the effort that is needed to progress and make a meaningful career for themselves.

Fortress Feedback

Ryan (Business Development) Age: 25

Q: How does it make you feel when the older generation calls millennials “lazy” workers? Is there anything you try to do on a day to day basis to prove them different?

A: “I feel like they are misinformed. We work as hard as we can. I think that the times have just changed and priorities shift. Education for millennials became more of a priority than getting into the workforce, right away. But, I do believe that millennial’s work just as hard as any generation.”

 

They are the tech generation

The millennial generation grew up during the strongest period of technological advancement in history. They had access to all the newest technology and adopted it immediately. Technology is integrated into almost every area of a millennial’s life. This means they are more innovative, faster learners, and more up to date with most, if not all, new tech advancements and trends. This allows them to be assets in the digital world and makes them an asset as your company enters this evolving, online world. Hiring Millennials allows your business to be sure that it will be up to date and in good hands where technology is a pivotal part of your day-to-day.

Fortress Feedback:

Navya (Web Development) Age: 24

Q: What do you think when people say that we are the most technologically advanced generation there has ever been?

A: “I don’t feel like we are even advanced as we can be. I think that we have so much we still have to learn and generations will only keep growing in advancement. But, our generation has had the opportunity to grow up with technology and allows us to beat that “generation gap” that the older generations might have with technology that seems so familiar and easy to us.”

 

They are more educated

Believe it or not, millennials might be seen as lazy since they haven’t entered the workforce as early in age as older generations. But, that is because they are taking the time to get an education. Millennials are on their way to becoming the most educated generation in the United States. On average, millennial women are 36% more likely to have a bachelor’s degree than their grandparent’s generation who sat at 9%. And millennial men are no different as 29% of them hold at least a bachelor’s degree while only 15% of their grandfathers might. This shows that millennials are taking initiative to go on to secondary education before starting their careers and are on their way to holding the title of “most educated generation.”

Fortress Feedback:

Lucy (Copywriter) Age: 21

Q: What do you think about the number of millennials that now have degrees, specifically the spike in female education? And, how do you feel that the high amount of educated workers will affect the workforce?

A: “I think it’s making education more of a requirement and evening the playing field. It can be difficult, if not impossible, to get into a professional company and rise up the ranks without at least a bachelor’s degree. The amount of educated women allows men and women to look the same on paper, once again evening the playing field. I also believe a college education helps millennials be better workers. The college workload, for any major, is inherently difficult and time-consuming. So, if you can make it through a four-year degree you know what it takes to get things done on time and are good at prioritizing which translates into the workplace making you a harder and more time-efficient worker.”

 

They are the accepting generation

Today, it is not uncommon to hear of new social reforms that allow all members of society to feel accepted. This includes, but is not limited to: race, sex, gender, or political views. Millennials are more likely than older generations to be accepting of social change and reform. This could potentially allow the workplace to have a cohesive and accepting atmosphere.

Fortress Feedback:

Carlos (Web Design) Age: 23

Q: In your experience how does the workforce atmosphere change depending on where you work? This could be anything from race to age difference and everything in between.

A: “I think having diverse co-workers and learning different cultures adds a fun aspect to a job. But, also it’s nice being able to be yourself and not have to meet some sort of expectation for different “groups” that are meant to divide us. I haven’t ever had to experience any sort of separation from my coworkers because I have mainly worked with millennials. I feel like this comfort allows us to work happier and more efficiently. I would never want to work for a company that thinks otherwise.”

 

This only includes some of the benefits that could come with millennials in the workplace. In our experience, millennials have been a great asset to the team and have generally shown the opposite of the stigma that society typically places on them. Generations are changing and so is the workplace, but we believe that the emergence of millennial workers will only add to the value of the veteran workforce.

In the world of branding, a slogan is akin to a thesis, establishing values and rearranging perceptions with every word. Think about the brands you love; chances are, they have connected with you through their written words. A great slogan is a condensed mission statement, reminding the consumer that they and the brand share the same attitude towards the world; that they and the brand are friends, willing to do right by one another. In this blog, we are going to discuss the significance of slogans, provide insight on what to do and what not to do when crafting a slogan, and reference case studies of brands that Fortress has helped discover slogans and taglines for through our Branding and Corporate Identity Services

 

The Best Slogans in the World

 

We all know these slogans, but do we know what makes them so memorable? Let’s start with Nike’s “Just Do It.” This slogan is brilliant for a few reasons; it is extremely brief at only three words and eight letters; it is motivational and fits with their brand philosophy of pushing one’s physical limits and being prepared for adventure; and lastly it is works as as a subliminal message that helps users make their decision to buy from Nike. Debating on getting that new pair of running shoes? “Just Do It.” Enough said.

 

Next up, Apple. Their iconic slogan, “Think Different,” encapsulates the very essence of their brand philosophy. It’s not just a call to buy their products; it’s an invitation to embrace innovation and individuality. In just two words, they’ve managed to capture the spirit of those who dare to challenge the status quo and break new ground. 

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      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.

      WHAT YOU’LL DO

      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques

      WHAT YOU’LL BRING

      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time

      Benefits:

      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance

      Schedule:

      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)

      Experience:

      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)

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