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Fortress – Behind the Name

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[Written from the perspective of Joel Mathew.]

Strength. Safety. Stability. 

Fortress embodies all of those and more. 

Our rock solid foundation is built on genuine relationships, consistency, and respect for our company and clients. We are a family. We are a team

I built this company after experiencing a discouraging work environment, a dog-eat-dog world where my colleagues and employers were focused on money alone. After witnessing a toxic atmosphere where creativity is stifled and voices go unheard, I knew I needed to make a change. And when I couldn’t find anything better in the corporate world, I decided to build my own business with its own culture.

Here at Fortress, we do the opposite. We steer clear of that culture, eliminate that selfish environment, and replace it with something stronger. Our company name is a symbolic representation of that. We are a fortified place, a stronghold, and a place of comfort and peace for both our team and clients. We dedicate our time and energy to building genuine relationships and treating people with the respect they deserve. 

We respect, care, and love our people. For that reason, the words employer and employee are rarely used here. You will only hear us use one word: team.

When people hear the name Fortress, we want this same sense of respect, comfort, and security to be felt. I want them to trust who their dollars are going to – people who are client-success obsessed, who possess unmatched energy and passion, who operate differently and authentically, who value integrity, rest, and generosity. 

Because of this mindset and attitude, we have built a strong foundation that cannot be shaken. After starting out with nothing, carving a path for ourselves, and fighting through the pandemic, we are stable amidst chaos. 

With our core values at the heart of all our work, we will always be a fortress for our team and our clients.

Joel Mathew | CEO & Founder

“Truly he is my rock and my salvation; He is my fortress, I will not be shaken.”

Psalms 62:6