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What to Read This Week

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Happy New Year! Fortress is starting a new feature on cool articles to read, but we know you’re busy so we have added the length of time it will take to read each article for your benefit. We hope your reading time is both informative and efficient!

2017 web design predictions, PPC best practices, millennial marketing, web design secrets and local SEO trends are all on our list of articles to check out this week.

10 Web Design Trend Predictions for 2017 (5-minute read)

What trends and shifts are expected to take place in the web design world in 2017? ShortStack shares their web design predictions for the New Year. Click here to read the full article.

A Quick Intro to PPC and AdWords (3-minute read)

If you’re looking for a quick and efficient way to drive relevant traffic to your website AdWords, or Pay-Per-Click (PPC) advertising, can help you rank immediately on search engines. Business2Community provides some of the best practices to consider when implementing a PPC campaign to maximize your investment. Click here to read the full article.

How to Market to Millennials (4-minute read)

Millennials are a tech-savvy, digital-minded group that every business wants to reach. It can be difficult to capture Generation Y’s attention though, so TechDay provides best practices that can help your business engage with them. Click here to read the full article.

10 of the Best-Kept Web Design Secrets (5-minute read)

A website redesign is a long process that can affect your customer relationships, brand identity and your company’s financial wellbeing. AllBusiness lays out web design principles and concepts related to human behavior, aesthetics and testing. Click here to read the full article.

6 Trends That Will Dictate the Future of Local SEO (3-minute read)

Search Engine Optimization (SEO) evolves every year. It’s important to stay up to date with best practices so your business can rank for the top positions in search engine results, particularly for local SEO. BusinessZone lists the top 6 trends that will influence the future of local SEO. Click here to read the full article.

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      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.

      WHAT YOU’LL DO

      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques

      WHAT YOU’LL BRING

      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time

      Benefits:

      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance

      Schedule:

      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)

      Experience:

      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)

      SENIOR DIGITAL STRATEGIST

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