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  • By Tiffany Mullins
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The Importance and Urgency of an ADA-Compliant Website

ADA Compliance Is Essential to Your Online Success

 

In 1990, the landmark legislation known as the Americans with Disabilities Act (ADA) was enacted to protect people with disabilities from discrimination at their jobs, in public spaces, and in other aspects of life. The ADA is most visible to us in physical spaces, but since 1990, the act has expanded into digital spaces as well.

Today, every website must be ADA-compliant according to the Web Content Accessibility Guidelines (WCAG). These guidelines give people with disabilities equal access to information and services found online. In addition to being a legal requirement, these guidelines are important in creating equality both online and off by sharing information effectively.

The good news is that making your site accessible and ADA-compliant is a relatively quick and easy process. Fortress can help you get your website ADA-compliant within days—contact us to find out how.

In the meantime, here is a little more information about the ADA and its importance to both your business and your client.

 

 

Why Is ADA-Compliance Important?

 

 

Firstly, ADA compliance helps ensure that individuals with disabilities can access the same information, products, and services as those without disabilities. Without an accessible website, you are denying access to potential customers or clients.

Secondly, recent legislation has made it illegal to have a site that is not in compliance with the WCAG. Failure to comply with ADA regulations can result in costly lawsuits and settlements which can seriously damage your brand’s reputation and financial health.

Additionally, ADA compliance is becoming increasingly important for businesses of all types, as customers are demanding social consciousness from the brands they engage with. By failing to comply with ADA guidelines, you risk losing business to competitors who prioritize accessibility.
 

Benefits of ADA Compliance

 

 

Making your website ADA-compliant not only benefits individuals with disabilities but also your business. By making your website accessible, you increase the potential audience, which can lead to more customers or clients. It also demonstrates that you care about inclusivity and accessibility, which can positively impact your brand reputation.

ADA compliance can also improve your website’s search engine optimization (SEO). Search engines favor accessible websites because they offer a better user experience, which can result in higher rankings.
 

Importance of ADA Compliance to All Businesses, Large and Small

 

 

ADA compliance is essential for businesses of all sizes and industries, including e-commerce websites, government agencies, non-profits, and educational institutions. All companies must ensure that their websites are accessible to individuals with disabilities, as failure to do so can result in costly lawsuits and loss of clients.
 

How Can We Help?

 

 

ADA compliance is essential for your business. Not only is it a legal requirement, but it’s also your responsibility as a socially conscious brand. By making your website accessible, you increase the potential audience, improve your brand reputation, and avoid costly lawsuits.

At Fortress, we offer ADA compliance services to ensure that your website meets WCAG guidelines and is accessible to individuals with disabilities. Our team of experts will conduct a comprehensive accessibility audit of your website and work with you to implement the necessary changes to ensure that your website is accessible to all. We’ll add features to your site such as:

  • Seizure Safe Profile
  • Vision Impaired Profile
  • ADHD Friendly Profile
  • Screen Reader
  • More

Fortress can help you make your website ADA-compliant quickly and easily. Contact us to learn more about how we can help.

In the world of branding, a slogan is akin to a thesis, establishing values and rearranging perceptions with every word. Think about the brands you love; chances are, they have connected with you through their written words. A great slogan is a condensed mission statement, reminding the consumer that they and the brand share the same attitude towards the world; that they and the brand are friends, willing to do right by one another. In this blog, we are going to discuss the significance of slogans, provide insight on what to do and what not to do when crafting a slogan, and reference case studies of brands that Fortress has helped discover slogans and taglines for through our Branding and Corporate Identity Services

 

The Best Slogans in the World

 

We all know these slogans, but do we know what makes them so memorable? Let’s start with Nike’s “Just Do It.” This slogan is brilliant for a few reasons; it is extremely brief at only three words and eight letters; it is motivational and fits with their brand philosophy of pushing one’s physical limits and being prepared for adventure; and lastly it is works as as a subliminal message that helps users make their decision to buy from Nike. Debating on getting that new pair of running shoes? “Just Do It.” Enough said.

 

Next up, Apple. Their iconic slogan, “Think Different,” encapsulates the very essence of their brand philosophy. It’s not just a call to buy their products; it’s an invitation to embrace innovation and individuality. In just two words, they’ve managed to capture the spirit of those who dare to challenge the status quo and break new ground. 

  • Seizure Safe Profile
  • Vision Impaired Profile
  • ADHD Friendly Profile
  • Screen Reader
  • More
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      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.

      WHAT YOU’LL DO

      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques

      WHAT YOU’LL BRING

      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time

      Benefits:

      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance

      Schedule:

      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)

      Experience:

      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)
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