We live in an age where the world seems to move at a faster pace every day. More and more of our society is becoming influenced by technology including jobs, entertainment, and even how we order at a fast food restaurant. Information can spread across the entire world in seconds and in some places you can have a package delivered by a drone in a day.

Many of these technological advancements provide us direct convenience on a day to day basis. Who doesn’t enjoy having Shake Shack delivered on a 0 degree Chicago afternoon and not having to endure that climate yourself (please don’t forget to tip your PostMate). How about having a Honda Civic arrive at your doorstep with the tap of a button, ready to take you anywhere as long as it’s under a 4-hour drive. The realm of what’s at your fingertips seems endless and is growing at faster rates than ever before.

Living in a world that is changing and evolving at this pace naturally causes us as humans to evolve and adapt to it. Even my mother who 5 years ago was afraid to touch a computer out of fear she would break it is now googling how to change the floor tiling in her apartment. Though the benefits of this immediate access to information can appear as endless, how much does our reliance on this affect our inherit qualities as humans?

Having an app for pretty much every aspect of our day to day living can easily turn what starts as a convenience into somewhat of a dependence. I sometimes find myself having Waze navigate a 10-minute drive to a grocery store I frequent regularly. Is avoiding 3 minutes of traffic that serious or have I become a creature of habit? My co-workers and I regularly joke about how there are times when we go to open our phones to look something up and 5 minutes later find ourselves scrolling through our Instagram timelines without even realizing we’re doing it. I mean I might put that time-lapse of a “30 Minute Home Workout To Turn You Into A Babe Magnet By June” to use, but am I really trying to be anyone’s magnet these days? Nah, I’m good.

It starts to become painfully obvious we may need balance in how much we rely on technology in our day to day living. This is especially evident since Apple released its Screen Time app telling us how and when we are using apps on our phone on a weekly basis. When I have seen my first Screen Time notification it felt as if my phone was deciding to have an intervention with me at 6:00 am in the morning while simultaneously blaring an alarm in my ear telling me to wake up. Who are you, my mother? It’s been just over 12 years since the first iPhone was released, which when put in perspective wasn’t long ago at all. This meaning our reliance on devices is only bound to increase unless we take preventative measures.

Not to get into my New Year’s resolution bag (simply because I don’t want to be “That Guy”) but if I had to pick, my biggest one was to create more. Making things has always been something that brought me joy, and I’m lucky enough to work in an industry where I get paid to create every day. Though this job brings me a ton of fulfillment and constantly pushes and challenges me, I also need to create for myself. Not only does this bring me personal joy, but also strengthens my creative muscle and makes me better at what I do professionally. This could be designing a poster, writing or dabbling in photography. I seem to find myself frequently admiring other creatives for their work on social media, and as great as it is to be inspired you’re never going to get better unless you put that inspiration into practice and create yourself.

This for me is how I replace time spent on my device into something more meaningful and impactful. Finding something you care about, or something that brings you joy and figuring out how to amplify that. Maybe this means having more time in the evening with your family and setting a “No Screen Time” where everyone engages over a board game. Or it could be putting that “30 Minute Babe Magnet” workout to use (just don’t do it for the gram). Our devices are powerful tools that connect us and bring us closer to the unimaginable, but in that same instant can separate us from the things that really matter. So let’s make sure those things always matter.

In the world of branding, a slogan is akin to a thesis, establishing values and rearranging perceptions with every word. Think about the brands you love; chances are, they have connected with you through their written words. A great slogan is a condensed mission statement, reminding the consumer that they and the brand share the same attitude towards the world; that they and the brand are friends, willing to do right by one another. In this blog, we are going to discuss the significance of slogans, provide insight on what to do and what not to do when crafting a slogan, and reference case studies of brands that Fortress has helped discover slogans and taglines for through our Branding and Corporate Identity Services


The Best Slogans in the World


We all know these slogans, but do we know what makes them so memorable? Let’s start with Nike’s “Just Do It.” This slogan is brilliant for a few reasons; it is extremely brief at only three words and eight letters; it is motivational and fits with their brand philosophy of pushing one’s physical limits and being prepared for adventure; and lastly it is works as as a subliminal message that helps users make their decision to buy from Nike. Debating on getting that new pair of running shoes? “Just Do It.” Enough said.


Next up, Apple. Their iconic slogan, “Think Different,” encapsulates the very essence of their brand philosophy. It’s not just a call to buy their products; it’s an invitation to embrace innovation and individuality. In just two words, they’ve managed to capture the spirit of those who dare to challenge the status quo and break new ground. 

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SENIOR Designer

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      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.


      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques


      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time


      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance


      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)


      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)


      Apply by filling out the form and someone will be in touch with you.

        Attach Files (Resume, Portfolio etc.)



        Someone from our team will reach out to you about your project soon.