How to do Marketing and Branding for Your Business on a Budget

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Most businesses do not have endless assets they can use to help with branding and marketing. Some businesses, especially startups and small businesses, have tight budgets but still want ways to promote their company. Luckily, there are ways for businesses to market and promote their brand even if the money isn’t there yet.

Here are a few ways to market and brand on a budget:

Publish quality content consistently

If a company can post content on a consistent basis that is interesting and well written, readers are more likely to engage with their content. Writing is one of the easiest and most cost-effective ways to market a company, and a blog page is a necessity for any company’s site. Having a full-time copywriter on your team who can consistently promote your brand through interesting, original content creation is the best scenario, but a more affordable option can be outsourcing content creation to a freelancer or hiring an agency like us to help you create quality content.

Establish a social media presence

There’s a reason why smartphone users check Facebook 14 times a day: Social media has become a natural part of society and our daily lives. Many businesses have social media accounts for branding and marketing purposes. Create social accounts for your company to reach a large number of potential customers in your target market. Facebook, Twitter, Instagram, LinkedIn and Snapchat are some of the most popular social media sites used all over the world. You don’t need to be on every platform, but depending on what your company does, your branding and marketing can really thrive if you use the power of social media to impact your company.

Create a social media ad campaign

Advertising on any media outlet can potentially be costly or over budget, but there are sites that offer discounts or codes to buy ads at a reduced rate. Social media advertising can be an inexpensive and effective way to promote your brand. For example, Facebook has 1.03 billion users every day and their ads can reach your target audience for as little as $1 per day.

Create a rewards program

An easy and fun way to get people talking about your company is to give them a little incentive. Reward programs are an exciting way to increase customer engagement and help get a company’s name out there. For example, your existing customers can get rewards or prizes if they refer new customers and new customers can get sign up bonuses or discounts on services.

Provide good customer service

Every business wants to be known for making their customers happy with the products or services they provide. However, sometimes bad customer experiences don’t get resolved and that can result in revenue loss or a bad reputation for a company. If your company runs into a problem or setback with a customer, make sure to aid the customer and be as understanding and helpful as possible. Giving customers great service, even in bad situations, will help keep customers happy and loyal to your company.

In the world of branding, a slogan is akin to a thesis, establishing values and rearranging perceptions with every word. Think about the brands you love; chances are, they have connected with you through their written words. A great slogan is a condensed mission statement, reminding the consumer that they and the brand share the same attitude towards the world; that they and the brand are friends, willing to do right by one another. In this blog, we are going to discuss the significance of slogans, provide insight on what to do and what not to do when crafting a slogan, and reference case studies of brands that Fortress has helped discover slogans and taglines for through our Branding and Corporate Identity Services


The Best Slogans in the World


We all know these slogans, but do we know what makes them so memorable? Let’s start with Nike’s “Just Do It.” This slogan is brilliant for a few reasons; it is extremely brief at only three words and eight letters; it is motivational and fits with their brand philosophy of pushing one’s physical limits and being prepared for adventure; and lastly it is works as as a subliminal message that helps users make their decision to buy from Nike. Debating on getting that new pair of running shoes? “Just Do It.” Enough said.


Next up, Apple. Their iconic slogan, “Think Different,” encapsulates the very essence of their brand philosophy. It’s not just a call to buy their products; it’s an invitation to embrace innovation and individuality. In just two words, they’ve managed to capture the spirit of those who dare to challenge the status quo and break new ground. 

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      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.


      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques


      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time


      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance


      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)


      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)


      Apply by filling out the form and someone will be in touch with you.

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        Someone from our team will reach out to you about your project soon.