You don’t know me! How can you write about my business?


The Blog About Blogging

Content is king. We hear that almost daily in our industry. Blogging is one of the most cost-effective ways to publish unique content to get traffic to your site and help your site rank better. We believe in this so strongly that we started including complementary blogging as part of every SEO campaign we run. It helps our clients get better rankings, more traffic, more leads and ultimately helps us show them the ROI from our efforts.

The industries our clients are a part of run the gamut: technology, finance, legal, medical, real estate, manufacturing. You name it, we’ve worked on it. One recurring question that is frequently asked whenever we’re outlining our responsibilities to a new client is “How do you know enough about our industry to write about it?”

This is an extremely valid question. Nobody knows more about your business and industry than you, but there is a process for how we can write on behalf of your brand and speak as an expert on a wide variety of topics. I’ll kick it over to Maya Devassy, who oversees content strategy here at Fortress to elaborate…

The short and long answer on how to become an expert in any industry and write about it is to research. They say knowledge is power, right? Well in order to gain more knowledge on a specific industry, I research the industry or topic I’m going to write about for hours. It’s amazing what you can learn through search engines—Google is my best friend—blogs and social media. We live in an age where a plethora of information is available at the click of a button. It’s amazing and frightening.

There’s good and bad to living in the information age. The good is you can access all sorts of information about any topic you can think of in an instant, as long as you have internet access and an internet-friendly device—and who doesn’t have that these days? Getting information has literally never been easier. At the same time though, not all information is quality information and anybody can write about anything and call themselves an “expert” on a particular subject.

In the digital age we live in, people are all about the narrative and want to share their opinions on different subjects. That’s fine and dandy, but it’s important not to confuse opinion with fact when researching. Because of this, I make every effort to read content from multiple sources. I make sure to have second, third, fourth and even more sources to back up the original source of information I want to use when writing on a specific topic.

What’s the difference between a 401(k) and an IRA? What is the divorce process in Illinois? Where is the best place to get an MRI? What are “dibs” in Chicago? Good writing on any subject starts with good research, but that’s not the only thing. It also depends on the type of article you’re writing. For example, there’s a different style of writing between an academic article and a blog post. If you’re writing for a blog, it’s more acceptable for the writing to be informal, informational and opinionated. But you still want to make sure to have a balance of fact and outlook.

In the end, the key is to read quality content from all kinds of sources. If you can interview someone in the industry, even better. The research process may be time-consuming, but I haven’t had a client yet say I don’t know what I’m talking about.

In the world of branding, a slogan is akin to a thesis, establishing values and rearranging perceptions with every word. Think about the brands you love; chances are, they have connected with you through their written words. A great slogan is a condensed mission statement, reminding the consumer that they and the brand share the same attitude towards the world; that they and the brand are friends, willing to do right by one another. In this blog, we are going to discuss the significance of slogans, provide insight on what to do and what not to do when crafting a slogan, and reference case studies of brands that Fortress has helped discover slogans and taglines for through our Branding and Corporate Identity Services


The Best Slogans in the World


We all know these slogans, but do we know what makes them so memorable? Let’s start with Nike’s “Just Do It.” This slogan is brilliant for a few reasons; it is extremely brief at only three words and eight letters; it is motivational and fits with their brand philosophy of pushing one’s physical limits and being prepared for adventure; and lastly it is works as as a subliminal message that helps users make their decision to buy from Nike. Debating on getting that new pair of running shoes? “Just Do It.” Enough said.


Next up, Apple. Their iconic slogan, “Think Different,” encapsulates the very essence of their brand philosophy. It’s not just a call to buy their products; it’s an invitation to embrace innovation and individuality. In just two words, they’ve managed to capture the spirit of those who dare to challenge the status quo and break new ground. 

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SENIOR Designer

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      Follow our journey as we continue to help shape and transform brands.


      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.


      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques


      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time


      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance


      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)


      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)


      Apply by filling out the form and someone will be in touch with you.

        Attach Files (Resume, Portfolio etc.)



        Someone from our team will reach out to you about your project soon.