Social Media Tactics and Online Credibility




Social media is crucial when it comes to increasing your online credibility, and a lot is said about successful social media strategies: there’s no such thing as over-posting… respond to each comment… talk about everything to gain more followers… In other words, engage. Although all of these ideas are significant, the most important social media tactics to increase online credibility aren’t related to community engagement in the literal sense.

Narrowing your focus by creating hashtags for your social media content increases online credibility. Hashtags are used to search terms in a post and to group posts to similar topics. Keep in mind the fewer hashtags you use in a post, the better. #Overusing #hashtags #for #every #keyword #can #result #in #your #content #looking #like #spam. Not to mention, every word in your content is actually a search term online. But remember, the use of hashtags varies depending on the social media platform. For example, Twitter started hashtags and generally uses them to search and share information. Facebook, on the other hand, recently enabled hashtags, but they are used for more humorous purposes than they are used for searching/grouping purposes.

Social media and SEO go hand-in-hand. The more followers you have on Facebook, Twitter, Instagram, LinkedIn—you name it—the more opportunities you create to share your content and build buzz around your brand. As a result, linking your social media sites to your brand’s site and creating share buttons for your content make it easier for people to not only view and pass on your information but also increase your SEO search and online credibility.

There is one thing that is more important than hashtags and linking and that’s consistency. When it comes to effective social media use, consistency seems harder to accomplish than anything else. It doesn’t mean you have to post 10 pieces of content every day, but if you want to be a credible online source you must post content regularly. However, it’s hard to be consistent with the plethora of social media platforms available these days. The first piece of advice: Every social media platform isn’t necessarily for you. Take the time to research and understand what platforms might be better for your brand before diving into everything. Second, if you do use multiple social media platforms consider creating a timetable for your content with Hootsuite. Hootsuite is a scheduled posting site that allows you to manage and post content to your various social media sites. In essence, it makes your social media life so much easier.

Online credibility isn’t about getting the most likes, retweets, and comments through social media tools. It’s about generating quality, relevant content that benefits and engages the reader through digital platforms.

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SENIOR Designer

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      Follow our journey as we continue to help shape and transform brands.


      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.


      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques


      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time


      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance


      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)


      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)


      Apply by filling out the form and someone will be in touch with you.

        Attach Files (Resume, Portfolio etc.)



        Someone from our team will reach out to you about your project soon.