If You Don’t Read This Post On Writing Headlines, You Will Regret It



Not necessarily true (although we think so), but you must have believed it if you’re reading this.

Whether you’re looking to come up with an awesome blog post title or email marketing subject line, you need to be able to write headlines that get clicked (draw people in) and shared (spread the word) or your content marketing won’t go anywhere.

Bad headlines unfortunately mean irrelevant and unshareable content, even if you’ve written a great article. And irrelevant and unshareable content means lower web traffic. In order to avoid all of this, it’s important to know the three keys to writing a clickable headline that result in shareability and higher web traffic. Luckily they all start with the letter C to benefit your memory.

Clear – Whatever the subject matter, make sure the headline isn’t misleading or manipulated. The last thing a reader wants is to be redirected. People don’t like to click on one subject only to find out the piece of content is really about a different topic. Doing this not only angers your audience, but the chance of them sharing your content goes down to zero percent.

Candid – Be straightforward in your headline. Let your audience know what you intend to talk about. Or if you’re purposely being mysterious, make sure the headline reels the reader and correlates with the subject matter. Honesty is always appreciated and that’s especially true when people are searching for interesting information on a particular subject.

Concise – Shorter isn’t always sweeter, but in the case of a headline, it is. According to some experts, writing headlines that are six words are most successful. With headlines, less is more.

For example, a better headline for this article that incorporates the 3 C’s would have been “Clickable Headlines Are Clear, Candid, And…” It’s straightforward, honest, short and draws the reader in.

Have you seen a clickbait headline? If you’re not sure then look at our blog post headline. The short explanation about clickbait headlines is they go against the 3 C’s. The clickbait concept uses overly catchy and sensational headlines to get a reader to click on the article, but often enough, the actual article content underwhelms or misleads a reader.

Here’s an example:clickbaitheadline

Once you click on the headline what do you learn? “If you drive less than 50 miles/day and live in a qualified zip code you can get an extremely high discount.” Not the most stunning information, but maybe you didn’t know that so you let it go. (Be forewarned, it only goes downhill from here.) What else do you learn? “If you have no DUI’s, you can get even more discounts.” Well duh, drunk driving is against the law and safe driving equals better rates. Anything else? “NEVER buy insurance without comparing all of the discounts online first.” Wow. That is NOT groundbreaking information in any way, shape or form. See the continuous disappointment with a clickbait headline? Don’t do it.

But on a more positive note, a couple good techniques to consider when creating a clickable headline include:

Using a question
•“What should the average length of a blog post be?”

Focusing on the benefits
•“Three ways to improve your blog”

Brainstorming multiple headlines
•“How can blogging benefit my small business?” or “5 reasons why blogging is essential to small businesses”

Whatever headline you come up with, it should engage readers right off the bat.

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SENIOR Designer

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      Follow our journey as we continue to help shape and transform brands.


      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.


      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques


      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time


      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance


      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)


      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)


      Apply by filling out the form and someone will be in touch with you.

        Attach Files (Resume, Portfolio etc.)



        Someone from our team will reach out to you about your project soon.