6 Ways Your Website Is Driving Visitors Away



Your website launched and has been up and running for a while now. When checking your website stats, you realize people leave your site just as quickly as they arrive. What’s the problem? Below are six rhyming reasons (to help serve your memory) why your site may be driving visitors away.

Unresponsive sites bite. 

People are accessing the internet on their mobile devices more than they are on their laptops and desktops. It’s important to have a responsive website that resizes itself on other devices such as smartphones and tablets. Otherwise your website will appear tiny on smartphones, and visitors won’t go to the trouble of resizing your site to a readable size to view your content.

If the design is bad, visitors will get mad. 

Large blocks of text are difficult to read and exhaust eye muscles. Break them down into smaller paragraphs, include images when appropriate and be aware of the word choice you use to describe your business and the services you provide to customers. You want to use understandable terminology instead of complex jargon. If you use a large color palette on your website, especially artificial bright ones or colors that make the text hard to read, reconsider your choice since it can be unpleasing to the eye.

Bad navigation equals abdication.

Make sure to create a path or process you want visitors to take when they make their way around your website. If visitors don’t know where to go when looking for your products or services, they will most likely hit the close button instead of the contact button. Categorizing your products and services into groups will help users find what they are looking for and having CTAs under them will direct users to make a purchase.

If your site is slow, it’s a blow. 

You’ve probably heard of the three second rule in regards to sports or dropped food, right? The same rule applies to website loading times. If your website doesn’t load in less than three seconds, studies have shown visitors are more likely to leave your site. Too many images, rich content (like videos) or sites that aren’t optimized for performance can add to slow loading times.

Broken links simply stink. 

If your site doesn’t function properly and includes outdated content, it will drive visitors away. Test every link on your website to make sure they work and are connected to related information and sites. And make sure the related content is current.

If contact info is hard to find, you’re in a bind. 

Contact information should be easily accessible and found frequently throughout your site. If visitors are finding it difficult to get in touch with you, they’ll simply go onto the next website. Include a phone number, email address and location to build up your business’s credibility with visitors and to show you want them to reach out to you for any questions or concerns.

There are several other website aspects that can drive visitors away such as loud automated music, unsecure pages, pop-up windows or flashing banners and a lack of social media presence, but the above six are the ones we find most irritating and least user-friendly. Although your website is about your business, the purpose of your site is to educate visitors about your business. The goal of any website should be to provide visitors with the best user experience and least amount of disruptions. By avoiding these website mistakes, you’re on your way to having a more visited and user-friendly site.

In the world of branding, a slogan is akin to a thesis, establishing values and rearranging perceptions with every word. Think about the brands you love; chances are, they have connected with you through their written words. A great slogan is a condensed mission statement, reminding the consumer that they and the brand share the same attitude towards the world; that they and the brand are friends, willing to do right by one another. In this blog, we are going to discuss the significance of slogans, provide insight on what to do and what not to do when crafting a slogan, and reference case studies of brands that Fortress has helped discover slogans and taglines for through our Branding and Corporate Identity Services


The Best Slogans in the World


We all know these slogans, but do we know what makes them so memorable? Let’s start with Nike’s “Just Do It.” This slogan is brilliant for a few reasons; it is extremely brief at only three words and eight letters; it is motivational and fits with their brand philosophy of pushing one’s physical limits and being prepared for adventure; and lastly it is works as as a subliminal message that helps users make their decision to buy from Nike. Debating on getting that new pair of running shoes? “Just Do It.” Enough said.


Next up, Apple. Their iconic slogan, “Think Different,” encapsulates the very essence of their brand philosophy. It’s not just a call to buy their products; it’s an invitation to embrace innovation and individuality. In just two words, they’ve managed to capture the spirit of those who dare to challenge the status quo and break new ground. 

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      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.


      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques


      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time


      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance


      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)


      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)


      Apply by filling out the form and someone will be in touch with you.

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        Someone from our team will reach out to you about your project soon.