6 Things Every Business Should Know About SEO


Boost Your Online Visibility with Expert SEO Strategies and Tools

Search engine optimization (SEO) is a complex and ever-evolving field that is crucial for businesses looking to improve their online visibility and attract more customers. In this comprehensive guide, we’ll cover the basics of SEO, including keywords, crawling and indexing, structured data, and local SEO. We’ll also provide an overview of some popular SEO tools and best practices for improving your website’s SEO.

Keywords: The Building Blocks of SEO

Keywords are the foundation of SEO. These are the words and phrases that users type into search engines to find what they’re looking for. To improve your website’s ranking on search engine results pages (SERPs), you need to identify the keywords that are relevant to your products or services and optimize your website content accordingly. This involves using keywords in page titles, meta descriptions, headings, and throughout the content.

However, it’s important not to overuse keywords (known as keyword stuffing) as this can result in penalties from search engines. Instead, focus on creating high-quality, engaging content that naturally incorporates relevant keywords. Additionally, you should perform keyword research to identify which keywords are most relevant to your business and which have the highest search volume.

Crawling and Indexing: How Search Engines Find Your Site

Search engines use crawlers (also known as spiders or bots) to find and index web pages. Crawling is the process of following links on a website to find new pages to add to the search engine’s index. Indexing involves adding web pages to the search engine’s database so that they can be displayed in search results.

To ensure that search engines can find and index your website, make sure it’s easy to navigate and has clear links between pages. Submitting a sitemap to search engines can also help them to find your site more easily. Additionally, you can use tools like Google Search Console to monitor how search engines are crawling and indexing your website and identify any issues that need to be addressed.

Structured Data: Enhancing Your Search Results

Structured data is a way of providing additional information about your website’s content to search engines. This can include things like product information, reviews, and event details. By adding structured data to your site, you can help search engines display rich snippets in search results, which can improve click-through rates and drive more traffic to your site.

There are several types of structured data markup, including, which is supported by most major search engines. Additionally, you can use tools like Google’s Structured Data Markup Helper to generate structured data markup for your site, even if you don’t have any coding experience.

Local SEO: Targeting Local Customers

If your business has a physical location, it’s essential to optimize for local SEO. This involves ensuring that your business information is consistent and up-to-date across all online directories, such as Google My Business and Yelp. Local SEO also involves creating location-specific content and targeting local keywords to help your business rank in local search results.

Additionally, you can encourage your customers to leave reviews on online directories, as this can improve your business’s visibility and credibility. You should also ensure that your website is mobile-friendly, as many local searches are performed on mobile devices.

Popular SEO Tools: Making SEO Easier

There is a range of popular SEO tools available that can help businesses to analyze their website’s performance and identify areas for improvement. These include tools for keyword research, on-page optimization, link building, and analytics. Some of the most popular SEO tools include Ahrefs, SEMrush, Moz, and Google Analytics.

Keyword research tools like Ahrefs and SEMrush can help you to identify the most relevant keywords for your business, as well as analyze your competitors’ keywords. On-page optimization tools like Moz can help you to analyze your website’s content and identify areas where you can improve your keyword usage and overall SEO. Link-building tools like Ahrefs can help you to identify high-quality backlink opportunities and monitor your link profile. And analytics tools like Google Analytics can help you to track your website’s performance, including traffic sources, bounce rate, and conversion rate.

Best Practices for Improving Your Website’s SEO

In addition to the specific tactics we’ve covered, there are several best practices that businesses can follow to improve their website’s SEO:

  • Create high-quality, engaging content that’s relevant to your audience and incorporates relevant keywords.
  • Ensure that your website is mobile-friendly and has a fast page load speed.
  • Use descriptive, keyword-rich titles and meta descriptions to improve click-through rates from search results.
  • Optimize your images with descriptive file names and alt text.
  • Use internal linking to help search engines understand the structure of your website.
  • Encourage high-quality backlinks from reputable websites.
  • Monitor your website’s performance regularly and make adjustments as needed.

By following these best practices and implementing the specific tactics we’ve covered, businesses can improve their website’s SEO and attract more customers from search engines.


SEO is always changing, but by focusing on the basics of keywords, crawling and indexing, structured data, and local SEO, businesses can improve their website’s visibility and attract more customers. Additionally, by using popular SEO tools and following best practices for on-page optimization and content creation, businesses can stay ahead of the competition and succeed in the digital marketplace.

If you need assistance with your SEO efforts, hire the experts. Fortress can help you push your website to the top of Google. You can also explore our other capabilities which include branding, web design, web development, and marketing.

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