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Introducing Our New Brand, Fortress Consulting Group Interactive

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Fortress Consulting Group is proud to announce a new addition to our family, Fortress Interactive!

Fortress Consulting Group brings innovative digital media and creative advertising together to produce powerful results for our clients. We tailor our web services to grow our clients’ businesses and provide them with a professional web presence that gets quality traffic and engagement from consumers. Our services really help develop businesses and we love taking on new clients. But as Fortress Consulting Group has grown, we’ve taken on bigger projects and felt we were missing out on helping clients who have smaller budgets and need just the essentials of a web package. Thus, Fortress Interactive was born.

Fortress Interactive provides businesses with an all-in-one package for web services at an affordable monthly price. We provide everything you need to get started on the web to develop your business and enhance your web presence. Clients will get a fully custom website and the high quality service that they have expected from Fortress Consulting Group, but on a smaller scale at a low monthly price. This is our way of providing Fortress services to help put entrepreneurs, proprietors and small businesses on the map.

Fortress Interactive’s services include:

Website Design & Development – First impressions matter and we help you stand out from the crowd. We build a brand new custom website for your company that is never from a template. Your website is the digital face of your company and people are judging you based on it.

Responsive Website Optimization – Your customers are mobile, and you’re losing out if your website isn’t responsive. We create websites that look and function optimally on any device.

SEO (On Page Setup) ­– Since 61% of global internet users research products online, we set up your website to help you get more views and ultimately more business.

Content Writing – Never worry about writer’s block again. We help you write the content for your site based on data of what people are searching for. The end result is increased web traffic and engagement.

Social Media Setup & Support – Because 83% of marketers indicate that social media is important for their business, we set up your social media so you can exhibit your services and reach millions on the social platform.

Web Hosting – We provide secure web hosting and maintenance to ensure your site is safe and up to date.

Blogging – We get it, you’re busy. Most business owners don’t have time to blog each month so we take care of this for you by utilizing our content writers who will research and come up with original content for you. Since 46% of people read blogs more than once a day, we write original blog posts so you can be a worthy competitor in the online content world.

Monthly Website Edits – We take the hassle out of keeping your site updated. We provide monthly website revisions so your content is fresh and current, all at no additional charge.

We understand that every client has different needs and a lot of websites are built or redesigned based on budget restrictions. Fortress Interactive’s web package is a great fit for businesses that need a high quality and effective website, along with all of the other essentials that go along with a site, at a fraction of the cost. For any needs that go above and beyond the Fortress Interactive package, we can provide through Fortress Consulting Group.

We’re excited to have created a brand that we feel reflects us as a whole and captures our energy and passion to serve our clients from large to small. We look forward to assisting clients of all sizes and needs to strengthen their online presence and, ultimately, their business.

For more information about Fortress Interactive, email us at hello@fortressinteractive.com, call us at 312.988.0185 or fill out our form here. And don’t forget to find us on FacebookTwitterInstagram and LinkedIn!

 

*Marketing statistics based on Hubspot data.

 

In the world of branding, a slogan is akin to a thesis, establishing values and rearranging perceptions with every word. Think about the brands you love; chances are, they have connected with you through their written words. A great slogan is a condensed mission statement, reminding the consumer that they and the brand share the same attitude towards the world; that they and the brand are friends, willing to do right by one another. In this blog, we are going to discuss the significance of slogans, provide insight on what to do and what not to do when crafting a slogan, and reference case studies of brands that Fortress has helped discover slogans and taglines for through our Branding and Corporate Identity Services

 

The Best Slogans in the World

 

We all know these slogans, but do we know what makes them so memorable? Let’s start with Nike’s “Just Do It.” This slogan is brilliant for a few reasons; it is extremely brief at only three words and eight letters; it is motivational and fits with their brand philosophy of pushing one’s physical limits and being prepared for adventure; and lastly it is works as as a subliminal message that helps users make their decision to buy from Nike. Debating on getting that new pair of running shoes? “Just Do It.” Enough said.

 

Next up, Apple. Their iconic slogan, “Think Different,” encapsulates the very essence of their brand philosophy. It’s not just a call to buy their products; it’s an invitation to embrace innovation and individuality. In just two words, they’ve managed to capture the spirit of those who dare to challenge the status quo and break new ground. 

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SENIOR Designer

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      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.

      WHAT YOU’LL DO

      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques

      WHAT YOU’LL BRING

      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time

      Benefits:

      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance

      Schedule:

      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)

      Experience:

      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)

      SENIOR DIGITAL STRATEGIST

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        WE ARE WHAT MAKES FORTRESS DIFFERENT.

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