Very early on in business there is a struggle to provide anything a client may ask for, even if it lies outside the realm of your expertise. We were no different. We were hungry (and still are, under the right circumstances) for any piece of business that we could get our hands on. You need a call center set up? We can do that. You need your network security tested? We’ve got this. Even though those requests were well outside our core competencies, we still figured that we could get the job done, add a new client to our list, and help—our bottom line.
As our client list grew, and we could show some selectivity with the projects we took on, we learned an extremely valuable lesson: it’s better to do a few things exceptionally well than do several things average. Clients want to work with exceptional people that do exceptional work and have an exceptional knowledge of their craft.
Our experience in advertising and marketing along with our expertise and technical capability in digital media provides us the ability to do exceptional work for our clients. There are plenty of digital media and web service firms that do great work. There are also a plethora of ad agencies hungry for your business. What we found to be exceptional (and our clients can attest to this) is the ability to bridge the gap and go beyond simply launching a website. We actually help create viable and sustainable brands.