WHAT IS OUTDOOR ADVERTISING?
Outdoor advertising is just what it sounds like. Whether you’re based in a large city like Chicago or a smaller, mid-size city, it comes with massive marketing potential. Highway billboards, public transportation ads, and ads in other public spaces like shopping malls and on street furniture are a few examples of this effective marketing tool.
WHAT IS FORTRESS’ APPROACH TO OUTDOOR ADVERTISING?
Similar to our overall OTT marketing strategy, Fortress takes a client-specific approach to each outdoor advertising project. There is no “one size fits all” process that will work equally well for every business. We will make decisions and determine next steps after collaborating to discuss key questions related to target audience, tone, and other goals.
HOW DO I KNOW IF OUTDOOR ADVERTISING IS RIGHT FOR MY COMPANY?
Outdoor advertising works particularly well with companies that have established and strongly-defined visual brands. Since space for messaging is typically limited, you also must be a brand with strong communication skills. The good news is that Fortress can help you develop these attributes and more.