Walner Law

Project details

Walner Law has been representing the people of Chicago since 1973, but that legacy needed a refresh. With a new Chicago-inspired logo, powerful video production, and enhanced processes across the board, we took Walner Law into the future, creating brand recognition in an ultra-competitive market and consistently generating new qualified leads for the firm.

101%

Increased conversion rate by 101% with improved landing pages and optimized targeting, resulting in a higher volume of cases signed.

600K

Ran an OTT (Over The Top) television campaign which created over 600,000 impressions.

WEBSITE DESIGN

WEBSITE DEVELOPMENT

SEO & SEM

MEDIA BUYING

Rework the brand identity of this long-time Chicago law firm to create a resurgence of qualified leads and brand awareness and recognition.

Fortress created a new, modern identity for the brand, focusing on simplicity and sincerity. Digital media (commercial production & Google Ads) and physical marketing (billboards & public transit ads) provided the positive attention that Walner Law needed to dominate in today’s world.

We have consistently done shoots all over Chicago to build up Walner Law’s library of videos for their website, YouTube channel, and podcast “Words With Walner,” recorded monthly in our Fortress studios.

In the fiercely competitive Chicago legal landscape, law firms must capture their target audience’s attention. We crafted billboards for Walner that are strategically designed and placed to swiftly link injured people to Walner’s exceptional representation.

Our efforts for Walner Law culminate in the form of qualified leads. These leads become cases, and are critical to the success of Walner Law as a business. Whether they come from a billboard, a paid digital ad, organic search, or elsewhere, Fortress has optimized the process of driving, gathering, and reporting back qualified leads, increasing Walner’s ROI for all marketing.

The personal injury law field is a crowded one, especially online and especially in Chicago. Fortress has systematically executed search engine optimization and search engine marketing campaigns to boost Walner Law to the top of google and other search engines’ results pages. Some of the keywords Walner ranks for are “best injury attorney” , “Chicago car accident lawyer” , “workers compensation attorneys” and more.

I believe in the people of Fortress and their creativity. We have now risen together in this partnership and we’re going in the right direction. We’ve already had a lot of success, and we’re willing to keep growing and trying new things.

Jonathan Walner

President, Walner Law

Chicago’s Personal Injury
Law Firm Reimagined

The Challenge

The Solution

Video Production

Billboards & Outdoor Marketing

Lead Generation

SEO

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