Stephen Curry’s Underrated Tour needed a website that would be the main driver in giving three-star high school athletes the opportunity of doing something bigger than what they’ve been told is possible. By combining content, design, and the drive to achieve big goals, we provided Curry with the website he needed and the marketing to make it unmissable.
Help bring Stephen Curry’s vision for a nationwide tour for 3-star high school basketball players to life online
Fortress built out the Underrated Tour web platform that allowed aspiring athletes across the country to learn more about the tour and apply for their respective cities. For the selected players, a private portal was created where players could access customized media, their highlights, and a college guidebook.
The story behind the Underrated Tour is a powerful one, so we needed to tell it right. With beautiful design, imagery, and content, we did just that.
It was also important that players could register for the tour simply and easily. Available in multiple languages, the tour was also able to reach players internationally.
In the backend, the website was capable of handling thousands of applications while keeping the front end fast and smooth.
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