Holy Post

Helping Important Discussions Reach a Broader Audience

Project details

Fortress’ ongoing partnership with the Holy Post Podcast aims to enhance their online presence and drive overall engagement of their various podcasts and other series. Our multi-faceted approach included graphic design, digital marketing, social media management, and brand strategy. Through targeted efforts across these areas, we elevated the Holy Post Podcast’s online profile and found new ways for them to appeal to a broader audience.

385%
YouTube subscription average increase compared to previous 21 months subscription average
46%
Patreon subscription average increase compared to previous 21 months subscription average
93.33%
Reduction in cost per view after switching marketing strategy to be more awareness focused
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The Challenge

Elevate the Holy Post Podcast’s brand to not only increase Patreon subscriptions and overall listens to the podcast, but launch them into a new era of being the ultimate Christian culture ecosystem.

The Solution

Implement a comprehensive strategy encompassing graphic design, digital marketing, social media management, and brand strategy to build upon a base of christian thinkers who appreciate the Holy Post’s approach to difficult topics.

Brand Strategy

The Holy Post Podcast came to Fortress with an idea of their identity, but a vision for more. Through in-depth market analysis and strategic planning, we repositioned the Holy Post Podcast to better resonate with their audience and differentiate them from competitors. By refining their messaging, tone of voice, and visual identity, our brand strategy team strengthened their brand presence and fostered deeper connections with listeners.

Graphic Design

Leveraging a mix of search campaigns, email campaigns, and paid social media campaigns, we strategically promoted the Holy Post Podcast across digital channels. By tailoring timely content to resonate with the target audience of Christians interested in current events from a historical perspective, we maximized exposure and drove traffic to their platforms, ultimately boosting listener engagement and Patreon subscriptions.

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