63% of potential customers will not engage with a company if they find 3 or more negative articles about them in search results, according to the Edelman Trust Barometer.
At Fortress, we understand that a positive brand image online is essential to your long-term success. Our reputation management services are designed to amplify the good links and strategically manage the negative ones that users may see and interact with.
We keep a vigilant eye on everything that’s being said about your brand online, dedicating time and energy to reviewing existing press as well as monitoring all new pieces. This helps us control the narrative.
Our content team uses data to develop and distribute content that people are searching for. From thought leadership articles to social media campaigns, our goal is to highlight your strengths and achievements with relevant content.
Strong backlinks not only improve your brand’s search ranking but also they also act as a lead generation pipeline. Fortress will create and secure high-quality backlinks discussing the successes of your company, and in doing so we are creating more reasons for people to solicit your services.
In the event of a negative review or online backlash, we respond swiftly and strategically to minimize damage and guide the narrative back to your strengths.