Stephen Curry’s Underrated Tour needed a website that would be the main driver in giving three-star high school athletes the opportunity of doing something bigger than what they’ve been told is possible. By combining content, design, and the drive to achieve big goals, we provided Curry with the website he needed and the marketing to make it unmissable.
Help bring Stephen Curry’s vision to life by creating a web platform for his nationwide Underrated Tour with the purpose of giving three-star high school basketball players the chance to nationally highlight their skills.
Fortress provided a web platform, built and designed for aspiring young athletes across the country to learn about the tour, apply for a spot, watch highlights, and access private content if selected. The site featured the inspirational drive of three-star athletes and provided the tour team a robust back-end to seamlessly manage the site content.
Thousands of applicants from multiple states across the US interacted and applied to be selected to join the Underrated Tour.
A platform created to shine a light on three-star recruits.
Thousands of social media shares of content that was built into the portal.
The story behind the Underrated Tour is a powerful one, so we needed to tell it right. With beautiful design, imagery, and content, we did just that.
It was important that players could register for the tour simply and easily. Available in multiple languages, the tour was also able to reach players internationally.
In the backend, the website was capable of handling thousands of applications while keeping the front end fast and smooth.
Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.
We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.
You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.
WHAT YOU’LL DO
WHAT YOU’LL BRING
Job Type: Full-time
Benefits:
Schedule:
Supplemental Pay:
Ability to commute/relocate:
Experience:
Someone from our team will reach out to you about your project soon.