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Why Mobile-Friendly Websites Are A Must

If your business depends on web traffic, you need to know this: Majority of online traffic comes from mobile devices and mobile apps. That. Is. Huge. 2014 was the first time in all of internet history for this statement to be true. If that isn’t enough to upgrade your site to mobile, below are a few statistics to consider.

According to ExactTarget’s 2014 Mobile Behavior Report shared on Hubspot:

• The majority of consumers are of the opinion mobile-optimized sites run faster than non-mobile-optimized sites.

• 54% of consumers believe it is easier to find information on mobile-optimized sites.

• 37% of consumers are more likely to purchase on a mobile-optimized site.

• 27% of consumers will leave a site if it isn’t a mobile-optimized site.

If you’re still not convinced, below are a few other reasons to consider having a mobile-friendly site.

It’s what people want.

Consumers are accessing websites from their mobile devices and tablets more than they are through their laptops and desktops. If your site isn’t mobile-friendly it won’t display properly on consumers’ smartphones, which will drive away potential customers from your business. Phones have smaller screens and will often alter images and text from regular sites so make sure to have a responsive website. This means your website will resize itself for best viewing depending on the device—phone, tablet, laptop—that is trying to access your site. Be sure to also have touchscreen navigation for mobile and tablet devices.

You can (and probably will) lose business.

If the above stats aren’t proof enough, let’s look at this from a different angle. Consider your competitors. If their sites are mobilized and offer easy navigation, purchasing options and images/text that display nicely on the mobile platform, why would consumers look at your outdated site when they can surf an updated one? You want to make a consumer’s experience on your website user-friendly on a variety of devices, especially mobile. Good user experiences equals potential customers.

Google isn’t going to deal with your mobile-unfriendly website.

Google’s goal is to increase all web traffic, including mobile, and it recognizes that people don’t just surf the internet on their computers anymore. If your site isn’t mobile-friendly it can lead to unhappy user experiences, and Google doesn’t want to be a part of that. As a consequence, Google will be less inclined to display your website as a legitimate search result on mobile devices, which can be bad for your business since Google is the largest search engine in the world and more consumers are searching on mobile than ever before.

Jump on the mobile bandwagon to give your customers what they want and increase your business! If you need help mobilizing your site, contact us and we will be happy to assist you.

In the world of branding, a slogan is akin to a thesis, establishing values and rearranging perceptions with every word. Think about the brands you love; chances are, they have connected with you through their written words. A great slogan is a condensed mission statement, reminding the consumer that they and the brand share the same attitude towards the world; that they and the brand are friends, willing to do right by one another. In this blog, we are going to discuss the significance of slogans, provide insight on what to do and what not to do when crafting a slogan, and reference case studies of brands that Fortress has helped discover slogans and taglines for through our Branding and Corporate Identity Services

 

The Best Slogans in the World

 

We all know these slogans, but do we know what makes them so memorable? Let’s start with Nike’s “Just Do It.” This slogan is brilliant for a few reasons; it is extremely brief at only three words and eight letters; it is motivational and fits with their brand philosophy of pushing one’s physical limits and being prepared for adventure; and lastly it is works as as a subliminal message that helps users make their decision to buy from Nike. Debating on getting that new pair of running shoes? “Just Do It.” Enough said.

 

Next up, Apple. Their iconic slogan, “Think Different,” encapsulates the very essence of their brand philosophy. It’s not just a call to buy their products; it’s an invitation to embrace innovation and individuality. In just two words, they’ve managed to capture the spirit of those who dare to challenge the status quo and break new ground. 

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      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.

      WHAT YOU’LL DO

      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques

      WHAT YOU’LL BRING

      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time

      Benefits:

      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance

      Schedule:

      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)

      Experience:

      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)

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