You’ve invested time and money into designing the perfect website for your company thinking business will increase, but you’re not seeing results—what’s the problem? Perhaps your site lacks web traffic and in order to increase exposure, you must do these three things:
Search Engine Optimization
Are you utilizing SEO? Most web traffic will come from search engines, so your site needs to be optimized for specific keywords in order to get to the top of search engine results.Note: Most consumers typically browse only the first page of search engine results for products and services, and getting in the top results can be tough. There are definitely measures you can take which will increase organic traffic, but with Google’s constantly evolving algorithm it pays to have an expert craft a professional SEO strategy. Fortress specializes in SEO so contact us if you’re looking to stay on top of the market.
Are you using social media like Facebook, Twitter, Instagram and any other applicable sources properly? These tools are hyper popular and are a must to successful promotion of your website. Social media tools have the ability to share information to a large and diverse group of people in an instant. Not to mention, gaining new contacts, building relationships, sharing interests and increasing sales are real potential bonuses.
What is the first thing a visitor sees on your homepage? Do you have a contact tab clearly visible and accessible to viewers? In other words, is your website user-friendly? If your site isn’t easy to navigate, you might be driving away potential customers. Make sure to plan where you want visitors to start, where you want them to go and how they can contact you if they have any questions or simply want to get in touch. And most importantly, make sure to respond to any inquiries!
The internet is a big space and, in order to get authentic traffic to your site, you need a plan to implement SEO, social media and interaction.